Articles

Given the public outcry over the lack of data privacy in today’s digital world, it’s perhaps no surprise that tech innovators are working on new privacy solutions that can help to bring together the buyers and sellers of personal data in a way that is convenient, transparent, secure and fair.…

Even though we are well into the age of analytics, marketers still tend to base their multi-channel campaigns on convenient data points, accepted wisdom, and raw instinct. The belief in the power of synergy is a good example of this in action. For many marketers, a campaign that involves placements on…

Canada’s biggest grocer is testing a new plan to profit off the consumer data it collects while reimbursing customers in the process. The pilot project, to launch Wednesday, will see Loblaw Companies Ltd. ask members of its PC Optimum loyalty program agree to become the audience for online ads that…

KEY POINTS IBM artificial intelligence can predict which employees will leave a job with 95 percent accuracy. IBM CEO Ginni Rometty says methods used in the traditional human resources model are failing American workers and need assistance from machine learning. AI, which has replaced 30 percent of IBM’s HR staff,…

Two hallmarks of American economic policy under President Trump are a reflexive aversion for regulation and go-it-alone nationalism. But in technology policy, that stance is changing. In September, the Trump administration abandoned its hands-off approach and began working closely with the 36-nation Organization for Economic Cooperation and Development to create…

Edward Snowden’s NSA spying revelations highlighted just how much we have sacrificed to the gods of technology and convenience something we used to take for granted, and once considered a basic human right – our privacy. It is just not just the NSA. Governments the world over are racing to…

Adtech industry body IAB Europe is facing down another data protection complaint from Brave browser bod Johnny Ryan, this time over the all-encompassing cookie wall stalking its site. The complaint, filed today in Ryan’s home nation of Ireland, seeks to win a long-running argument between privacy activists and the tracking…

Originally built as a way to secure cryptocurrency transactions, blockchain is a digital platform that verifies and records exchanges. Blockchains are global networks that can have millions of users, each adding information/data which is secured through cryptography. This creates an indisputable history of these transactions that cannot be modified by…

There’s a new compiler at the helm of our monthly list of data breaches, following the departure of IT Governance stalwart Lewis Morgan, who leaves me with some mighty big shoes to fill. Fortunately – or, rather, unfortunately ­– the new regime has a familiar ring to it, with another mammoth list…

An interesting decision came out of Poland’s data protection agency this week after the watchdog issued its first fine under Europe’s General Data Protection Regulation (GDPR). On the surface the enforcement doesn’t look so remarkable: A ‘small’ ~€220K fine was handed to a Sweden-headquartered European digital marketing company, Bisnode, which has an…