Technology

It used to be, if somebody went off the rails, one of your kids, you’d immediately start praying. Now it’s Google. Google literally is our God. You trust Google more than any priest, rabbi, scholar, mentor, or boss. It knows if you’re thinking about getting divorced. It knows what STDs…

59% of enterprises consider data science and machine learning critical to their business in 2019.   48% of enterprises say Cloud BI is either critical or very important to their operations, which is an all-time high for the survey.   Marketing & Sales and R&D place the highest levels of…

According to a recent report by IDC, digital transformation spending is expected to surpass $6 trillion dollars within the next four years, and it’s believed that enterprises globally will spend more than $1 trillion on digital transformation before the end of 2019 alone. The report also notes that industries like process…

During the Gartner IT Symposium or Xpo, analysts in the technology sphere presented their findings. Now Gartner is highlighting the top strategic IT trends that companies will need to sample out in 2020. Gartner gives a definition of what a “strategic technology trend” is by saying that it’s one that…

KEY POINTS IBM artificial intelligence can predict which employees will leave a job with 95 percent accuracy. IBM CEO Ginni Rometty says methods used in the traditional human resources model are failing American workers and need assistance from machine learning. AI, which has replaced 30 percent of IBM’s HR staff,…

Originally built as a way to secure cryptocurrency transactions, blockchain is a digital platform that verifies and records exchanges. Blockchains are global networks that can have millions of users, each adding information/data which is secured through cryptography. This creates an indisputable history of these transactions that cannot be modified by…

Earlier this week at the Adobe Summit in Las Vegas, the company’s key players assembled to outline updates to its platform and address client concerns in the contemporary marketing environment. Adweek caught up with Keith Eadie, svp and general manager of Adobe Advertising Cloud, to talk about the intricacies of data-led targeting…