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The European Commission (EC) recently published its second annual review of the EU-U.S. Privacy Shield, which provides a mechanism for complying with data protection requirements for the transfer of personal data from EU citizens to U.S. companies for commercial purposes. The good news is that this second review went better…

Lawmakers in the Washington state Senate voted 46-1 this week in favor of a new privacy bill that would give consumers the right to prevent their personal data from being used for some forms of ad-targeting. The Washington Privacy Act, introduced by Senator Reuven Carlyle (D-Seattle), would also allow consumers to learn…

For much of the first decade of the 21st century American companies amassed significant debt and used it to support innovation and invest in their brands. That changed on September 15, 2008 with the collapse of Lehman Brothers and the ensuing Great Recession. Companies became risk averse, and growth agenda…

There are now over 500 million professionals on LinkedIn and that number is growing every year. It is now more important than ever to have a LinkedIn profile because it represents your personal brand, helps you stand out as a thought leader and can capture the attention of potential customers. What makes…

—“Best Advice” is a recurring column on The Message, in which industry veterans Jack Neary and Kevin Spreekmeester—and some of their colleagues—dispense practical advice for people who are just entering the industry. This week Best Advice talks with broadcast producer and personality Terry O’Reilly, best known as host of the CBC Radio One…

The adtech industry was unable to muster even a single speaker to fill a 10-minute slot to discuss the security implications of programmatic advertising at a much-anticipated event yesterday. The talks were run by the Information Commissioner’s Office at an undisclosed location in central London as part of efforts to…

ON WEDNESDAY AFTERNOON, Mark Zuckerberg, the CEO of Facebook, described a sweeping new vision for his platform. “The future of communication,” he wrote, “will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure.” The post raised all kinds of questions about Facebook’s business…

Today’s digital marketers face an array of challenges. Technology is constantly evolving, competitor landscapes are getting wider, and audience expectations are at an all time high. The good news is that with those challenges, come opportunity. MarTech tool stacks are more advanced than ever so marketers can connect with audiences and create…

This week, I had the pleasure of speaking at the B2B Marketing Exchange (B2BMX) conference on the topic of B2B email creative.  At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine. That…

For 15 years, Facebook has pushed, prodded, cajoled, lured and tricked billions of people into sharing the most intimate details of their lives online, all purportedly in service of making the world “more open and connected”. On Wednesday, the company’s CEO Mark Zuckerberg put forward a new idea: doing the opposite. “As I think…