Articles

Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. But in the right situations, direct mail could be a crucial differentiator in a world where 78% of consumers have unsubscribed from a company’s email list because the…

Despite massive investments of management time and money, innovation remains a frustrating pursuit in many companies. Innovation initiatives frequently fail, and successful innovators have a hard time sustaining their performance—as Polaroid, Nokia, Sun Microsystems, Yahoo, Hewlett-Packard, and countless others have found. Why is it so hard to build and maintain…

CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in two recent reports – Forrester’s “CMOs: Define Your Role in Digital Transformation” [Forrester clients only] and Altimeter’s “The State of Digital Transformation” [free, registration…

The brands that bring us the brands According to a Business Insider report dated August 1, 2016, the five most valuable public companies in the world were: 1. Apple ($appl): $570.7 billion; 2. Alphabet ($goog): $560B; 3. Microsoft ($msft): $434B; 4. Amazon ($amzn): $365B; and 5. Facebook ($fb): $354B. No surprise to anyone who’s been even…

When you have an industry powerhouse on staff, what do you do? You tap that brain and pour out all the email knowledge. Add a dash of perspective from other influencers, marketers, and experts and you have yourself a delicious email cocktail. Yum. That’s exactly what we’re doing in 250ok’s…

If you want to master the art of using hashtags on social media you’ve come to the right place. Hashtags are, of course, a great way to: Build your company’s brand Boost a marketing campaign Keep in touch with your audience And knowing how to use hashtags is crucial for…

Facebook has denied that it threatened to withdraw an investment in a data centre in Canada if it did not receive the legal reassurances it wanted. “This is not a threat,” the company told Business Insider. COO Sheryl Sandberg told the European Union and Canada that if they pursued legal…

Your target audience uses social media on a daily basis. Everyone does. Sites like Facebook, Instagram, LinkedIn, and Pinterest provide aspiring businesses with an opportunity to convert new leads and retain relationships with existing customers on their own terrain. The only thing you need is a good engagement strategy. Here’s how to use social media…

Digital transformation initiatives start with a compelling idea, but their success is determined by how the vision is received by the organization. Digital transformation touches every area of business and requires teams to collaborate like never before. Because of this, it is crucial to establish a compelling vision to drive…

Organizations on the hook for General Data Protection Regulation (GDPR) compliance need a data protection officer (DPO) to audit all personal data and an automated, centralized process for managing data in order to avoid hefty fines like the one France leveraged on Google last month. Experts shared that and other advice…