Articles
Facebook withholding data on its anti-disinformation efforts, EU says
Facebook has repeatedly withheld key data on its alleged efforts to clamp down on disinformation ahead of the European elections, the EU’s executive has said. Mark Zuckerberg’s company has been under fire from the European commission for failing to provide it with the “hard numbers” to prove that it was living up to…
Read More »The CEO of Delta Air Lines Just Went on LinkedIn and Made a Truly Stunning Confession
This week, we observed the one-year anniversary of the evil, senseless, tragic mass murder at Parkland High School in Florida. That timeline also means we’re now at the one-year point after a less-important but still-memorable event: the pressure that Delta Air Lines and other large corporations faced to end their…
Read More »Brand purpose without activation is just B.S.
Recently, I ran across a surprising statistic: according to a 2018 Gallup poll, 36% of Americans say they have “felt the urge to organize or participate in a public demonstration” in the past year. That’s up from only 10% the last time Gallop asked that question – which believe it…
Read More »Measuring Impact and Social Return on Investment
We are all trying to make an impact. We want the people we serve, the issues we tackle and the communities we build to be better because of our efforts. You know your program or initiative is having a positive impact based on what you’re seeing and hearing, but can…
Read More »Will Facebook’s Latest Scandal Affect Its Ad Business?
he New York Department of Financial Services has launched an investigation into Facebook’s reported collection of data from third-party apps. According to The Wall Street Journal, the social media platform has been using partnerships with third-party apps to receive personal information on both Facebook and non-Facebook users. “It is abundantly clear…
Read More »A fair exchange?
The IPSOS Veracity Index revealed that marketing and advertising professionals are now trusted less than any other profession in the survey – including politicians. Blimey! Keith Weed, the new AA President, quoted from Reach plc’s 2018 research showing that only 69% of people trust advertising and the AA’s own annual…
Read More »Privacy complaints received by tech giants’ favourite EU watchdog up more than 2x
A report by the lead data watchdog for a large number of tech giants operating in Europe shows a significant increase in privacy complaints and data breach notifications since the region’s updated privacy framework came into force last May. The Irish Data Protection Commission (DPC)’s annual report, published today, covers the…
Read More »By the Numbers: Why online marketing is more important than ever…
Now more than ever, it’s important for restaurateurs to get into online marketing — luckily, it’s easier than it looks. According to Monetate, a marketing software provider, more than one billion restaurant visits in the United States are influenced by online marketing. We came to a similar conclusion at fsSTRATEGY, as…
Read More »New MLSE digital boss seeks to transform Raptors and Leafs fan experience from the stadium to the digital realm
Humza Teherany may have made a change in his career, taking on the role of chief technology and digital officer for Maple Leaf Sports & Entertainment (MLSE) after being CEO of foodservices multinational Compass Group’s digital labs, but he’s still thinking about the best way for his customers to get food…
Read More »How to Write the Best IVR Messages – With Examples
We share some best practices for creating on-hold messages that will reflect your brand and better the customer experience. Set Expectations in the Customer Greeting Before the customer enters the call queue, it is good to have a system that tells them of the average wait time, according to Steve…
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