Articles

These days, CMOs are expected to be not only marketing gurus, but also technology enthusiasts. In an August 2018 survey from Forrester Consulting and Accenture Interactive, 26% of marketers worldwide said that, when it comes to innovation over the next 12 months, one of the key elements of the CMO…

Consent is only one of several lawful bases for data processing available under the EU General Data Protection Regulation. The others — fulfilling a contract and legitimate interest being the most popular — are often preferred to consent because consent can be withdrawn by the data subject at any time. Nonetheless, sometimes consent is the most appropriate — or…

As we saw in articles 1 & 2, we talked about testing and about the critical importance of identifying each and every ad you prepare.  Those should be the foundation for everything that goes out to the marketplace. One challenge that I’ve run into on a number of occasions is…

Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018. A recent PubMatic and Forrester Consulting survey of decision-makers at brands and agencies…

Walgreens’ coolers will feature digital doors that display images of the contents within, like drinks or frozen foods, and also offer targeted advertising opportunities. Just as brands have long been able to target consumers online with cookies, retailers are now experimenting with their own form of tracking technology—mostly smart shelves…

Much-lauded privacy laws risk being undermined as compliance is outsourced to tech vendors and “toothless trainings, audits and paper trails” are confused for genuine protections, a New York Law School professor has said. In a paper in the Washington Law Review, published online last week, Ari Ezra Waldman argued that recently…

Following Marriott’s data breach, FTC regulations required the hotel chain to reach out to its entire email list of customers, informing them of a potential leak of their personal information. Outside the obvious negative impact (loss of customers and brand trust), a breach also results in significant marketing expenses (the company must rebuild…

Why are Canadian businesses often caught violating customers’ privacy rights, not protecting personal data they hold and victimized by data breaches? One answer is they don’t know they have to follow provincial and federal privacy laws. It may be even worse. “Frankly, judging by some of the phone calls we…

The money spent on digital advertising in the United States will surpass that on traditional ads for the first time this year, according to forecasts by eMarketer, representing a landmark inversion of how advertisers budget their resources and highlighting the rise of digital media as platforms to seek consumers’ attention.…

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting…