Articles

The news that the Co-op Bank has disbanded ‘digital marketing’ should come as no surprise. For several years senior marketers have been wearily signalling that the need to maintain a digital marketing team separate from the rest of the marketing group was disappearing. And the ultimate manifestation of that realignment, the…

Warhol called it “Business Art.” A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, “Business art is the step that comes after art.” In the post sell-out universe of 2019, the tension…

Further new evidence drawn from sample bid requests in Google and IAB’s own documentation reveals the personal data in bid requests. Dublin and London, Wednesday, 19 February 2019   Privacy watchdogs in the UK and in Ireland today received evidence of the data crisis at the heart of the online…

As people are leaning more and more towards the digital world, cybercrime is becoming an issue that cannot be ignored. Although many individuals and businesses are doing all they can to prevent such attacks, a big risk of them still persists. There are various types of attacks that could occur…

A massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps, has been uncovered by Oracle. The scheme, “DrainerBot,” involved serving ads that were invisible to users, but that burned through their data allotments and depleted their batteries. The affected apps — including popular ones like “Perfect365” and “Draw Clash…

Omnichannel marketing uses the latest technology to reach the right consumers on devices they already utilize to look things up and make purchases. If eyes are glued to mobile screens or work computers most of the day, what does in real life (IRL) mean? Today, experiential marketing supplies any IRL…

Perhaps you’ve read that the future of media is in peril. But that’s probably overstating the case. A few big, national publishers, like the New York Times, are doing fine, via some combination of a successful business model and/or a billionaire owner. But local media outlets — the ones that are…

In new book, Roger McNamee offers ideas on how to solve the big problems created by Big Tech Roger McNamee, a longtime tech investor and one of the early backers of Facebook Inc., was a very early voice warning about privacy and data collection problems on the world’s largest social…

Walmart, which overtook Apple last year to become the third largest U.S. e-tailer, is pulling farther ahead of the tech giant. But it has a long ways to go to catch up with leader Amazon. Walmart’s e-commerce sales will grow nearly 33% this year to $27.81 billion, according to eMarketer,…

As is obvious from seemingly incessant news reports of data breaches, businesses often do not adequately protect all of the information that they should be securing. In fact, in November 2015 the Office of the Director of National Intelligence estimated that espionage predicated through hacking costs businesses in the United States $400 billion per…