Articles

Email is the delivery vehicle for 11% of credit card offers, second only to card issuer websites among digital channels. In addition, 73% of all applications are made online. But credit card applications are declining overall, and email takes a back seat to postal mail, according to Credit Card Reponses…

The world is moving toward a more sustainable future. At this point in human history, there’s simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some pretty dire consequences. It will take a concerted effort from every corner of the…

Every generation approaches the workplace differently. While talk over the last decade has largely focused on understanding the work habits and attitudes of Millennials, it’s already time for a new generation to enter the fold. Generation Z, the group born after the Millennials, is entering their early adult years and…

This article is an excerpt from the CustomerThink research report Customer Experience at a Crossroads: What Drives CX Success?, based on a study of 200+ CX initiatives in 2018. While industry experts generally agree that customer experiences include all interactions and the resulting customer perceptions[1], there is more confusion about what…

Today’s economy and society are growing increasingly digital and connected.  An organization can promote itself to thousands of contacts with a simple click. While it is technically possible to collect thousands and thousands of addresses for marketing purposes or to buy a list from a third party, doing so blindly…

At the end of the year, we spend time to reflect, learn and look ahead to the new year. Taking a look back at the past year in the martech industry, one thing comes to mind: growth. With more than 6,000 solutions available for businesses, the martech industry is continuously…

Via the World Wide Web, you can potentially reach millions all around the globe as soon as your site goes live. Unfortunately, that rarely ever happens. The Web has become a highly competitive place, and every day it’s becoming harder and harder to stand out online. It can take buckets…

Direct mail is deceiving. Marketers often write it off as too expensive to create, produce and deliver, compared to digital advertising. But then there’s cost vs. value, the latter being a balance of cost and benefit. What marketing benefits do you value to help you reach your business goals? For…

Marketing technology has evolved rapidly over the past decade, with one of the most exciting developments being the creation of publicly-available, cost-effective cognitive APIs by companies like Microsoft, IBM, Alphabet, Amazon and others. These APIs make it possible for businesses and organizations to tap into artificial intelligence (AI) and machine…