Articles

According to Strategy Magazine, content marketing will continue to grow rapidly throughout 2019 as businesses move away from native ads due to over-saturation and corresponding lack of impact. As more businesses choose content marketing strategies, it will become increasingly challenging to create content that gets noticed. There’s a lot of…

An independent report authored by a US government auditing agency has recommended that Congress develop internet data privacy legislation to enhance consumer protections, similar to the EU’s General Data Protection Regulation (GDPR). The 56-page report was put together by the US Government Accountability Office (GAO), a bi-partisan government agency that provides…

NEW YORK, NY (February 7, 2019) – Brand evangelism is the holy grail of brands. Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by these kinds of consumer conversations,…

Going to advertising conferences nowadays, I feel a bit like a man who has signed up to attend a poetry festival, only to find that most of the talks are about bookbinding. The discussion is scarcely about advertising at all – or not as David Ogilvy would have recognised it.…

In my last article, I wrote about how expectations of the customer experience will fundamentally change in the coming years. Millennials and Generation Z expect brands to have sophisticated self-service offerings. As the CTO of a company that streamlines customer care operations, I’ve seen firsthand how fast access to products and services,…

ON THE INTERNET, the personal data users give away for free is transformed into a precious commodity. The puppy photos people upload train machines to be smarter. The questions they ask Google uncover humanity’s deepest prejudices. And their location histories tell investors which stores attract the most shoppers. Even seemingly benign…

Strong Q3 Builds on Record-Breaking Half-Year 2018 NEW YORK, NY (February 14, 2019) — U.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018’s claim as the highest-spending first three quarters on record, according to the latest IAB Internet Advertising Revenue Report released today by IAB and…

In Colin Taylor’s recent article, “Resolving The Riddle Of Retention,” he speaks about the cost of attrition and the many factors that affect it. This article outlines how to do both a simple estimate of that cost and more complex calculations to undertake for a center. First, let’s outline a…

Alas, I am old. I can remember glimpsing the initial efforts of MTV on American TV screens and then, a little later, on the sets back in the UK. And I can recall the videos that dominated those early years of the nascent music channel too. There was a lot…

A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 59% believe that personalization to create tailored newsfeeds — precisely what Facebook, Twitter, and other social applications do every day — is unethical. At least, that’s what they say on surveys. (photo image: GETTY)…