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File No.: 9094-2018-00502 Date of undertaking (signed by all the parties): 28 September 2018 Under section 21 of the Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television…

Digital marketing is sick. Very sick. Forrester’s work from over 11-million brand interactions prove that engagement levels continue to plummet [i], P&G has cut back $140-million in digital spending citing it as “ineffective” while simultaneously claiming no negative impact to brand performance citing quarterly earnings rose by 15% [ii]; Forbes cites that only…

The Direct Marketing Association of Canada is proud to announce that World Vision, a Canadian aid and development agency, will adopt its Certified Digital-first Marketerdesignation program. World Vision will start offering the program to its employees later this month.  “Canadians have long been putting digital first in the way they shop, bank, consume content…

n November, the digital advertising world was rocked with news that the FBI had taken down a massive ad fraud operation when the Department of Justice unsealed indictments against eight individuals for a host of criminal activities. Dubbed 3ve—pronounced “eve”—the operation received extensive media coverage due to the scale of…

SHOSHANA ZUBOFF’S “The Age of Surveillance Capitalism” is already drawing comparisons to seminal socioeconomic investigations like Rachel Carson’s “Silent Spring” and Karl Marx’s “Capital.” Zuboff’s book deserves these comparisons and more: Like the former, it’s an alarming exposé about how business interests have poisoned our world, and like the latter, it provides…

In my first column, I raised the impact of social media on news and public discourse, by exploring the decline of the traditional forms of media and the rise of social media as a source for news alongside the inherent problems with a social media echo chamber effect. People follow…

Designing for trust has become a popular topic. In fact, many organisations are beginning to pay more attention and dollars to the importance of customer trust. They recognise the relationship between customer trust and customer access is strengthening. Yet, as we called out in our 2017 playbook, trust is a variable outcome. It’s…

There is still a high level of uncertainty about the status of mail delivery in Canada. And while there has been lots of talk about the impact a mail stoppage would have on everyone from banks to brides, a potential strike or lockout would have a major implication that we…

Direct mail is a tightly controlled message, delivered right into the hands of a target market. It isn’t competing with website links or pop-up ads. Ninety percent of every email or SMS you receive pretty much looks the same; not so with direct mail. Today’s crop of digital printers allows…

We all want our direct mailing/marketing programs to be successful and DM (Direct Marketing) Boosters can certainly help. DM Boosters have been around in various forms for years. They come in many varieties, and used individually, or in combination, they can make a big difference in your direct marketing results.…