Articles

As I mentioned in Part I of this series, we all want our direct mail/marketing programs to be successful and DM (Direct Marketing) Boosters can certainly help. If you have not read Part I, please review it, when you have a minute: DM Boosters – Part I In Part I, we…

The rise of email marketing during the 21st century has somewhat eclipsed the importance of direct mail. However, direct mail remains a key marketing strategy, offering some significant advantages over its newer challenger. Email is transitory. People scroll through crowded inboxes very quickly, deciding to open or delete within seconds. It’s…

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney Looking for a new application to re-charge revenue? There’s never been a better time to dive into triggered direct mail. Here’s how it works. Based on what action a consumer takes, a particular trigger determines the type of message that…

The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it. All marketers worth their salt have probably used direct mail at some point during their career. It’s a marketing mainstay, not purely by virtue of its having been around forever, but…

Wednesday, February 6, 2019 Dear will.i.am, We saw your piece in the Economist and were very excited to learn that you care about privacy as much as we do. At PI we expose government and corporate bad behaviours, we disrupt their plans, and identify a hopeful path forward. That’s why we very…

The term ‘performance marketing’ has become ubiquitous in online advertising and very focused on lower funnel marketing tactics. It is true that these marketing channels use the principals of performance marketing most often. And over the years the association of the term ‘Performance Marketing’ has been reinforced to mean digital…

Digital is driving major changes in how companies set and execute strategy. New survey results point to four elements that top performers include in their digital-strategy operating model. For many companies, the process of building and executing strategy in the digital age seems to generate more questions than answers. Despite…

Despite other retailers making inroads in e-commerce sales via omnichannel moves, Amazon captured $23 billion more in U.S. e-commerce sales in 2015 than the previous year (up from $77 billion in 2014 to $100 billion) and accounted for some 60% of total U.S. online retail sales growth nationwide, according to…

Should a customer in New York pay a higher price than someone from Ohio for the same service? And should a doctor in Ohio pay a higher price than a New York taxi driver? Should a Mac user be steered to a pricier hotel when shopping online? Hint: It’s already happening.…

The RMA Certified Digital-First Marketer Program is designed for Brand or Agency team members who need to create a result for your clients but may lack some of the formal strategy training and most certainly do not know how traditional and digital marketing fits together. “Our digital capabilities had evolved piece meal…