Articles

Digital ad spend surpassed TV for the first time in 2016 and, with each passing year, more money will be funneled away from TV and into digital. As an agency, we’ve written at length about why digital is the perfect medium for direct response marketing, but as digital budgets become bigger and…

Another season of Upfronts has come to an end. Canadian broadcasters made several high-profile announcements, from targeting advancements to rebrands and content acquisitions, but how much of it will be a game changer for DRTV? As we sought answers to this question at the 2018 Upfronts, below were our key…

So, you’re exploring the world of direct response and you’ve been assigned the task of managing a new DRTV campaign for your company. Not sure where to start?  These top 10 DRTV production tips will guarantee you safe passage as you begin your production journey. 1. Build a team with experience. Direct…

As a direct marketer, I love all things digital. Digital is a direct marketer’s dream world, and a significant amount of our agency’s work is helping our clients find, win and keep customers in the digital domain. I love search, a.k.a. the most cost-efficient marketing tool ever created! I love display and native…

Although the principles remain the same, the practice of distribution has changed dramatically in the past 100 years, and even more so since the advent of the ‘Internet of Things’. A seismic shift has been the introduction of affiliate partners and programs in the strategy of distribution channel marketing and channel sales…

There is an old Zig Ziglar quote that says: “The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.” As motivational as this can be, it sounds more like something a sales rep…

One of the biggest current debates among businesses and non-profits regarding marketing and fundraising is whether or not direct mail still works. We’ll get to the statistics in a minute, but first, let’s look at the pros and cons of using direct mail as a means of fundraising: Pros of Direct…

It boils down to delivering the right message, at the right time, on the right channel. Photo Illustration: Yuliya Kim; Sources: Getty Images Netflix’s Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings after two seasons, the…

By now, I’m sure you’re aware that digital content marketing is important. The Online Marketing Institute cites that almost 80% of consumers (the one’s reading your content) believe that “brands with custom / relevant content are interested in building a positive relationship.” But what is good digital relevant content? How…

The vast majority of marketers, agencies and social media managers still manage their social media efforts with spreadsheets and bookmarks. Instead of starting from scratch each morning – technology can help you curate content faster than ever before. Relying on manual efforts for content curation is a one way street…