Articles

I came across an amazing story the other day that made me smile.And as I’ve thought about it, I’ve realized it reveals an important and overlooked factor that many content marketers, or marketers in general, overlook. The content marketers and marketers who do overlook this experience frustration and a lack of results. The content marketers and marketers who don’t…

Eight out of ten of us don’t even get past the first sentence. And then, even if we do, half of us won’t read to the end of the content. In 2000, the average attention span was 12 seconds. Now, over a decade later, Microsoft has concluded that the average attention…

The Federal Competition Authority has issued its decision on the lawfulness of Facebook’s data processing. As its q&a document explains, you cannot extricate the interests of consumers, including their rights to privacy and data protection, from the responsibilities of dominant companies under competition law. We have consistently supported competition authorities taking action…

Online shopping is quick and easy – but 80% of customers say that physical stores are still essential. They’re looking for interaction, assistance and entertainment from your brand. So let’s take a look at how in-store experiential retail could transform your sales. As online shopping started to take over the…

TORONTO, Sept. 20, 2018 /CNW/ – New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from CMO Lab™, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than half (53 per cent) of senior-level marketers in Canada have not changed or evolved…

Facebook has been clobbered with a landmark ruling in Germany that could mean huge changes to the way it collects data for 32 million users in the country. Germany’s antitrust regulator has told Facebook it must stop forcing users to allow it to collect and combine their data from sources…

As organizations continue to collect large quantities of data, including personal information about individuals, many are asking whether privacy is becoming a competition issue. International regulators are increasingly looking at the intersection between privacy and competition law, especially given that digital competition operates differently from bricks-and-mortar retail stores. This brownbag…

Washington, DCDecember 6, 2018Ian Scott, Chairperson and Chief Executive OfficerCanadian Radio-television and Telecommunications CommissionCheck against delivery Good morning. Thank you for that kind introduction. I’m pleased to be here with you today.For those who don’t know, the CRTC is an administrative tribunal that regulates and supervises Canada’s broadcasting and telecommunications…

Artificial intelligence (AI) has had a dramatic impact on numerous industries in its short life. Some of the most prominent include retail, finance, media, and healthcare. Organizations in developed countries across the world are enjoying the freedom of not having to hire workers to complete manual, tedious tasks. That is…

A few weeks ago, the FBI announced that it worked with several companies in the ad industry to dismantle a massive ad fraud operation. The fraudsters infected at least 1.7 million people’s computers. The scope of the operation gives some indication as to how problematic fraud has become in the ad…