DR TV Marketing

SAN DIEGO, CA, UNITED STATES, October 3, 2019 /EINPresswire.com/ — A surprising new study finds that more than $12.3 billion of national ad spending last year went to TV commercials that ask consumers to take action, such as by visiting a website or going to an app store. Moreover, that…

Digital ad spend surpassed TV for the first time in 2016 and, with each passing year, more money will be funneled away from TV and into digital. As an agency, we’ve written at length about why digital is the perfect medium for direct response marketing, but as digital budgets become bigger and…

Another season of Upfronts has come to an end. Canadian broadcasters made several high-profile announcements, from targeting advancements to rebrands and content acquisitions, but how much of it will be a game changer for DRTV? As we sought answers to this question at the 2018 Upfronts, below were our key…

So, you’re exploring the world of direct response and you’ve been assigned the task of managing a new DRTV campaign for your company. Not sure where to start?  These top 10 DRTV production tips will guarantee you safe passage as you begin your production journey. 1. Build a team with experience. Direct…

As a direct marketer, I love all things digital. Digital is a direct marketer’s dream world, and a significant amount of our agency’s work is helping our clients find, win and keep customers in the digital domain. I love search, a.k.a. the most cost-efficient marketing tool ever created! I love display and native…