Digital Marketing

In today’s profoundly connected world, mobile app users have become increasingly sophisticated. Digital integration has resulted in higher levels of consumer expectation, and customers expect more from brands than ever before.  One of the major challenges brands face is increasing customer aversion to one-size-fits-all digital marketing outreach. There’s building resistance…

If you think GDPR has proven a soggy biscuit, influential privacy activist Dr Johnny Ryan might make you think twice. He’s warning of a systemic upheaval to online advertising and user data collection from the EU’s General Data Protection Regulation (GDPR)…and the ACCC. It’s not happened yet but it’s coming. Like those who were ignored predicting…

What is Digital Marketing? You’ve probably heard of digital/online/internet marketing before. But since you’re reading this, you’re not exactly an expert. And that’s alright, we all start somewhere. The bad news is, digital marketing is extremely complex – the good news is, digital marketing doesn’t have to be complicated. People…

Have you heard of microlearning? There’s a movement afoot in all areas of education towards instruction and learning programs that are shorter, more focused and attached to credentials issued by market experts in industries across the board. The term “microlearning” refers to educational material that is delivered as bite-sized nuggets…

Toronto, Ontario SNEAK PREVIEW We’re a tight-knit group of creative specialists who ideate, design, code, write, film, and edit every piece of award-winning advertising, communications, and brand collateral for the world’s greatest small-group adventure travel company. We work fast. We work hard. We serve a global brand that stubbornly refuses…

The short-form video app TikTok has become immensely popularamong a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators. That was the theme surrounding VidCon, the annual digital video convention held this month in…

Advertising helps sell stuff, but selling stuff is an environmental catastrophe. So how on earth can the marketing industry play a part in tackling climate change? By Michaela Jefferson For any sane person, it doesn’t need to be explained in any other terms: the climate is changing at an unnatural…

The online behavioural advertising industry is illegally profiling internet users. That’s the damning assessment of the U.K.’s data protection regulator in an update report published today, in which it sets out major concerns about the programmatic advertising process known as real-time bidding (RTB), which makes up a large chunk of online…

In the past month, different anti-fraud vendors and researchers have concluded that ad fraud in digital marketing is lessening while also seemingly getting much worse than previously believed. So why the disparity? May 2019 research from anti-fraud vendor White Ops and advertising trade group the Association of National Advertisers (ANA)…

Looking for new ways to improve the effectiveness of your online marketing strategy? Your overall brand messaging is important – but it can also come down to the specific words you use, with certain terms and phrases shown to improve audience response, and trigger consumer action. There’s one thing us marketers all…