Direct Mail

How a new fascination with an old channel is grabbing business buyer attention Overflowing inboxes and a barrage of pop-ups have decreased our attention spans and caused in-box triage strategies that delete messages literally in the blink of an eye. Printed direct mail, on the other hand, causes pause while…

They say you have one opportunity to make a good first impression. At one point, marketers believed digital advertising could solve all their problems. However, with ad blockers, privacy laws and dwindling attention spans, customers have learned to easily ignore much of today’s advertising. “But the nice thing about a…

AURORA, ON, 21 January 2020 – Prime Data recently became one of a select group of direct mail and print providers to win a Canada Post Wings of Leadership Award. Typically awarded to their internal sales leaders, for the past few years Canada Post has also recognized the contribution of innovation, collaboration and…

What do scuba diving and direct marketing have in common? More than you might think, actually. I’ve been a certified diver for over 25 years and it’s indeed a passion!  I’ve been in the direct marketing industry for even longer.  I recognize, on the face of it, they’re unrelated. After…

AURORA, ON, 21 October 2019 – Prime Data just became the most widely represented direct mail company in Canada. This is thanks to a strategic partnership with Print Three Franchising Corporation announced last week.  Every Print Three location will now be able to bring direct mail and inkjet printing services to their customers. These…

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion-dollar acquisition) think that it’s time to…

On Tuesday, Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results that were hurt, in part, by stopping its use of direct mail to promote its new loyalty program. According to Yahoo Finance, co-president Erik Nordstrom said on a post-earnings conference call that the company stopped sending…

In a world of digital saturation, the true disruptors bring touchpoints that are tangible, accessible, and human. Find out how to combine impactful creative with data and digital technologies to maximize targeting, response, and reporting – for direct mail campaigns that drive results through 2019 and beyond. Download the white…

Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. But in the right situations, direct mail could be a crucial differentiator in a world where 78% of consumers have unsubscribed from a company’s email list because the…

Email is the delivery vehicle for 11% of credit card offers, second only to card issuer websites among digital channels. In addition, 73% of all applications are made online. But credit card applications are declining overall, and email takes a back seat to postal mail, according to Credit Card Reponses…