Email Marketing

It’s in the news seemingly every other day: A business suffers a significant data breach and ends up losing hundreds of thousands (or even tens of millions) of data points on their customers. In many of these cases, human error and weak passwords have resulted in brands accidentally leaving private data sets…

Be it an established business or a startup, everyone has joined the bandwagon of building a brand through email marketing. The simple reason being – that’s where their target audience is. As email marketing entails a number of intricate processes and technique-sensitive tools, committing a mistake is just another run-of-the-mill…

As a marketing and customer communications specialist, you know that assessing performance and benchmarking measurable results are an integral part of determining goals for upcoming campaigns. Are you communicating enough with your customers? Are you communicating too much? Are your messages being read? Is the customer experience (CX) good? Could…

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. “We’ve been…

Rather than seeing them as opposing digital disciplines or channels, digital marketers are combining email and content marketing strategies to optimize results. It makes good sense to integrate the two as they form a powerful synergy that can significantly improve results – after all who doesn’t want more and better quality leads, and a boost to both conversion rates and customer engagement?   Moreover, almost 9 in 10 of…

We’ve been eagerly awaiting the opportunity to write this post for a long time now, but finally, the moment is nigh. Matthew Vernhout, 250ok’s director of privacy and industry relations, has been named the 2019 Email Experience Council (eec) Email Marketer Thought Leader of the Year! via GIPHY This award is…

Media Advisory Commission staff has published this advisory, directed to businesses and individuals in Canada sending commercial electronic messages (CEMs) as part of their commercial activities. Commission staff notes that under section 13 of Canada’s anti-spam legislation (CASL), the onus is on the person who alleges they have consent to…

Ottawa, 23 April 2019 File number: 9090-2015-00414 Summary of investigation Violations pursuant to An Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television and Telecommunications Commission Act, the…

Email consulting and professional services firm Trendline Interactive today announced the acquisition of Canadian email agency Inbox Marketer, further strengthening Trendline’s strategy, data management and analytics service offerings. “Forward-thinking organizations are embracing digital transformation, and email is the digital channel they look to first,” said Morgan Stewart, CEO of Trendline Interactive. “While new…

Technology has changed: smart phones and tablets, and wearables have changed when and where, and even how we interact with our emails. What once required you to sit down at a computer is now something you can do on the train, on a plane, or just on-the-go. But email is…