Marketing Strategy

If you caught my LinkedIn post, you know I’ve got some serious beef with the current ad agency model. I mean, let’s call a spade a spade—it’s broken. Outdated. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up. We’re talking over 800,000 impressions, 5,000 reactions and…

In today’s digital world, businesses are constantly looking for ways to capture attention and drive consumer behaviour. While some marketing tactics are ethical and designed to benefit both brands and consumers, others manipulate users into making decisions they didn’t intend. These tactics are known as dark patterns, and while they may…

Consumers today expect personalized experiences from start to finish, and 80% of shoppers are more likely to purchase from brands that cater to their individual needs. As an e-commerce business, you’ve likely felt the pressure to meet these expectations. But how do you create unique experiences for thousands, or even…

In the rapidly evolving landscape of digital marketing, Artificial Intelligence (AI) stands out as a transformative force. By integrating AI tools into your marketing strategy, you can significantly enhance the effectiveness of your campaigns, ensuring they are not only relevant but also resonant with your target audience. This short guide…

Names hold enormous sway in the marketplace. Big, well-known brands automatically secure trust and loyalty from customers. On the other hand, smaller, no-name businesses – even if they have an otherwise competitive product or service – have a much harder time gaining traction. If you’re one such up-and-coming business, working…

The fifth phase of the DMA’s barometer of the key concerns and impact Coronavirus is having on the data and marketing industry reveals first signs of recovery. But despite these early indications concerns about difficult staffing decisions in the coming months also see a significant increase. Data and marketing professionals…

My wife has a private yoga instructor. A tall, very calm dude called Gary who turns up once a week in spandex and puts her through the positions, while I work downstairs trying – mightily –  to avoid invasive thoughts about them going at it like beavers in the master…

Alistair Rennie and Jonny Protheroe work on Google’s consumer insights team, which means they spend a large part of their day exploring changes in consumer behavior. Here they share their latest research on the buyer decision process. The way people make decisions is messy — and it’s only getting messier.…

Tuesday, July 21, at 11:00 a.m. PT Learn how to drive business growth and establish resiliency during challenging times. As we look forward to the next normal, organizations that have successfully stabilized and normalized will begin to emerge and grow, becoming more digital and agile. How do you ensure your…

One, if she has a great communications strategy.  Two weeks ago the global marketing profession, fronted by its lead singer and ‘CMO’ Marc Pritchard at P&G, presented its marketing strategy and 2020 tactics for ‘selling the lightbulb’ to corporate leadership and markets that marketing does drive growth.  Actually, $500bn of growth…