Marketing Strategy

Everyone is overworked and unhappy. Digital platforms have sucked the last of our attention and sanity. If you read the headlines in 2018, you’d have every reason to feel pessimistic about the future. But the design experts we talked to–from companies such as Microsoft, Google, Ideo, and Forrester–offer a glimmer of hope.…

It seems every time you turn around there are new developments in the marketing industry. Not surprising, given that marketing lies at the perfect intersection of communication, technology and societal trends. As marketers, our toolkit changes daily, and it’s often hard to know which developments will be valuable and long…

As part of our commitment to leading discussions around important industry issues, The Message is working with nabs Canada on a series of reports examining key determinants in workplace health—from diversity, to ageism, to bullying and sexism. In Part 1, CHRIS POWELL got an exclusive look at a new study from Morneau…

A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative. I’m not a big fan of Terry Pratchett although I recognise he is, well, a…

0 As we saw in article number one, Testing remains front and centre the most important, powerful and effective thing you can do to help your advertising. Regardless of the budget, the message, or the media placement you make. Testing IS Advertising. You need to test and test and keep testing because…

It strikes me that there are endless opportunities out there for you to showcase your product or service using just about any form of media, and that’s fantastic. There is no shortage of media players in this media buffet. What I found the most powerful is utilizing all of those…

A stronger brand – that’s our hope for every marketing oriented leader and professional that reads our insights on Branding Strategy Insider. Since 2006 we’ve shared thousands of thought pieces on the most important concepts in brand management. This year was no exception. From start to finish we recorded the shaping…

At the end of each year, we invite some of our colleagues from around the media industry to reflect on the past year and offer insight into the year ahead. This year, we talked to: Linda Thomas Brooks, President and CEO, The Association of Magazine Media David Chavern, President and CEO,…