MarTech

The modern world is full of individuals with innovative ideas about how to develop game-changing technologies for the future. With more efficient and cheaper solutions being offered for problems, the present methods are likely to become obsolete soon, leaving no room for companies that struggle to adapt to faster ways…

Tiff Macklem is the dean of the University of Toronto’s Rotman School of Management, which is home to the Creative Destruction Lab’s Quantum-AI venture program. He is also chair of the Global Risk Institute. Michele Mosca is a cryptographer and mathematics professor at the University of Waterloo, co-founder of the…

Each year researchers at IBM list “5 in 5” – five ways in which technology will change the world in the next five years. This year, the overarching theme is on feeding the world by using technology to reduce hunger and waste. Within the next five years, the world’s population…

Originally built as a way to secure cryptocurrency transactions, blockchain is a digital platform that verifies and records exchanges. Blockchains are global networks that can have millions of users, each adding information/data which is secured through cryptography. This creates an indisputable history of these transactions that cannot be modified by…

Earlier this week at the Adobe Summit in Las Vegas, the company’s key players assembled to outline updates to its platform and address client concerns in the contemporary marketing environment. Adweek caught up with Keith Eadie, svp and general manager of Adobe Advertising Cloud, to talk about the intricacies of data-led targeting…

As speculation rises over the future of the entire ad-tech ecosystem, independent ad tech outfit Sizmek has filed voluntary chapter 11 petitions. Official paperwork was filed on March 29, with a press release dropping just before midnight Eastern Daylight Time, as the industry simmered with speculation that the company, co-owned by…

The question of how to ensure that technological innovation in machine learning and artificial intelligence leads to ethically desirable—or, more minimally, ethically defensible—impacts on society has generated much public debate in recent years. Most of these discussions have been accompanied by a strong sense of urgency: as more and more…

Mention McDonald’s to someone today, and they’re more likely to think about Big Mac than Big Data. But that could soon change: The fast-food giant has embraced machine learning, in a fittingly super-sized way. McDonald’s is set to announce that it has reached an agreement to acquire Dynamic Yield, a startup based in…

Executive Summary Spending on marketing technology (martech) is now a major budget line item for brands. In interviews with marketing and information technology executives in Canada, we uncovered top-of-mind concerns for brands that are elevating marketing tech to a brighter stage. How do marketing technology deployments in Canada compare with…

The adtech industry was unable to muster even a single speaker to fill a 10-minute slot to discuss the security implications of programmatic advertising at a much-anticipated event yesterday. The talks were run by the Information Commissioner’s Office at an undisclosed location in central London as part of efforts to…