Media Buying

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency, and media-vendor relations. The report found that…

In the first three articles of this series, I think we have been very insistent at laying some groundwork for you, and I hope you’ve taken them to heart.  It’s taken me 30 plus years to get to that level of understanding and you’re able to absorb it in only…

The adtech industry was unable to muster even a single speaker to fill a 10-minute slot to discuss the security implications of programmatic advertising at a much-anticipated event yesterday. The talks were run by the Information Commissioner’s Office at an undisclosed location in central London as part of efforts to…

The IPSOS Veracity Index revealed that marketing and advertising professionals are now trusted less than any other profession in the survey – including politicians. Blimey! Keith Weed, the new AA President, quoted from Reach plc’s 2018 research showing that only 69% of people trust advertising and the AA’s own annual…

As we saw in articles 1 & 2, we talked about testing and about the critical importance of identifying each and every ad you prepare.  Those should be the foundation for everything that goes out to the marketplace. One challenge that I’ve run into on a number of occasions is…

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting…

Perhaps you’ve read that the future of media is in peril. But that’s probably overstating the case. A few big, national publishers, like the New York Times, are doing fine, via some combination of a successful business model and/or a billionaire owner. But local media outlets — the ones that are…

Strong Q3 Builds on Record-Breaking Half-Year 2018 NEW YORK, NY (February 14, 2019) — U.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018’s claim as the highest-spending first three quarters on record, according to the latest IAB Internet Advertising Revenue Report released today by IAB and…

Facebook has been clobbered with a landmark ruling in Germany that could mean huge changes to the way it collects data for 32 million users in the country. Germany’s antitrust regulator has told Facebook it must stop forcing users to allow it to collect and combine their data from sources…

0 As we saw in article number one, Testing remains front and centre the most important, powerful and effective thing you can do to help your advertising. Regardless of the budget, the message, or the media placement you make. Testing IS Advertising. You need to test and test and keep testing because…