Pay Up, Or We’ll Make Google Ban Your Ads

A new email-based extortion scheme apparently is making the rounds, targeting Web site owners serving banner ads through Google’s AdSense program. In this scam, the fraudsters demand bitcoin in exchange for a promise not to flood the publisher’s ads with so much bot and junk traffic that Google’s automated anti-fraud systems suspend the user’s AdSense account for suspicious traffic.

A redacted extortion email targeting users of Google’s AdSense program.

Earlier this month, KrebsOnSecurity heard from a reader who maintains several sites that receive a fair amount of traffic. The message this reader shared began by quoting from an automated email Google’s systems might send if they detect your site is seeking to benefit from automated clicks. The message continues:

“Very soon the warning notice from above will appear at the dashboard of your AdSense account undoubtedly! This will happen due to the fact that we’re about to flood your site with huge amount of direct bot generated web traffic with 100% bounce ratio and thousands of IP’s in rotation — a nightmare for every AdSense publisher. More also we’ll adjust our sophisticated bots to open, in endless cycle with different time duration, every AdSense banner which runs on your site.”

The message goes on to warn that while the targeted site’s ad revenue will be briefly increased, “AdSense traffic assessment algorithms will detect very fast such a web traffic pattern as fraudulent.”

“Next an ad serving limit will be placed on your publisher account and all the revenue will be refunded to advertisers. This means that the main source of profit for your site will be temporarily suspended. It will take some time, usually a month, for the AdSense to lift your ad ban, but if this happens we will have all the resources needed to flood your site again with bad quality web traffic which will lead to second AdSense ban that could be permanent!”

The message demands $5,000 worth of bitcoin to forestall the attack. In this scam, the extortionists are likely betting that some publishers may see paying up as a cheaper alternative to having their main source of advertising revenue evaporate.

The reader who shared this email said while he considered the message likely to be a baseless threat, a review of his recent AdSense traffic statistics showed that detections in his “AdSense invalid traffic report” from the past month had increased substantially.

The reader, who asked not to be identified in this story, also pointed to articles about a recent AdSense crackdown in which Google announced it was enhancing its defenses by improving the systems that identify potentially invalid traffic or high risk activities before ads are served.

Google defines invalid traffic as…

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