Business pages on Facebook may soon have the ability to send marketing emails with a new set of tools that are currently being tested.
The tools will allow small-to-medium sized businesses to upload contact lists and compose marketing emails in a user-friendly interface.
Businesses can send emails directly through the Facebook platform and track the performance afterward.
Facebook Marketing Emails Spotted in Early Testing
A test was recently spotted by social media marketer Meg Coffey who shared screenshots on Twitter. Meg Coffey@TexanMeg
Send marketing emails from your page? What new sorcery is this Facebook?!
Have you seen this new feature where we can now send emails directly from Facebook? This is definitely new to me and only available on one account so far.
According to the screenshots, it looks like pages that have access to this tool will be alerted with a notice on the left sidebar.
After clicking on the Marketing Emails tab, a screen appears that prompts the page manager to confirm their email address.
A notice reads:
“Reconnect with your email subscribers using marketing emails. Select your audience, customize your design, and track performance all in one place. Confirm your Page’s email address to get started.”
When the page manager confirms their email address they can begin adding email contacts to their subscriber list.