Articles

Nothing can sour the taste of a direct mail campaign quite like production that has gone off the rails. After all the long days and nights of strategy, creative, design, copywriting and approvals, nothing sucks more than struggling with production headaches when it should’ve been a done deal. This can…

Direct mail is a very popular and effective marketing channel. According to MarketingSherpa, 76% of people trust ads they receive in the mail. But do they trust yours? If you are not getting the expected response rate on your mail pieces, you could have a trust problem. There could be many reasons why…

Social media trends change rapidly, and what’s hot today might be gone tomorrow. Keeping up with the rapid change of trends is necessary for marketers, since it allows them to figure out how to best direct their marketing efforts. The only thing better than catching a trend as soon as it…

Measuring Customer Experience is important, right? We need to know how customers feel about their interactions with us. We can’t improve what we don’t measure. But what are we doing with the data we gather? And is gathering, analyzing and reporting on that data truly improving the customer experience? I…

mixmagic | iStock | Getty Images The European Union’s overhaul of data privacy regulation is estimated to have generated 114 million euros ($126 million) in fines since it was introduced almost two years ago. Since its implementation in May 2018, the General Data Protection Regulation (GDPR) led to over 160,000 data breach…

Good customer service seems like common sense for businesses. But how valuable is it really? Until now, this has not been rigorously quantified across different companies. Businesses are understandably reluctant to share their CRM and sales data, and most research in this field has been based on surveys. But as more…

Before the dawn of digital marketing, before buzzwords like “customer-centric” or “consumer behavior”, the relationship between marketing and psychology was little if not void. Enter: psychological marketing! Psychological marketing (or marketing psychology) is now the cornerstone of any successful company.  Every marketing department will have consulted, hired, or created a…

For years you’ve read on these pages how the Chinese government has been putting together a mosaic on every individual who enjoys the trust of the United States government. The criteria needed to be placed in the targeting hopper? Being entrusted with a U.S. government security clearance and access to the…

No matter what market your company operates in, there’s an incredibly high chance that it’s saturated with competition. In fact, it’s likely that your customer service is the key aspect of how your organization differentiates itself from competitors. So, with 2020 here and a new decade full of challenges, goals and achievements,…

Jonathan-Knowles/Getty Images Almost every leader wants to make more time for strategic thinking. In one surveyof 10,000 senior leaders, 97% of them said that being strategic was the leadership behavior most important to their organization’s success. And yet in another study, a full 96% of the leaders surveyed said they lacked the time for strategic…