Articles

We hear a lot about online marketing strategy these days. From social media to email marketing, everything seems to be online. Therein lies the problem. Everything is online, including your competitors’ marketing efforts. To really stand out from the competition and make an impression your prospects won’t soon forget, you need…

How a new fascination with an old channel is grabbing business buyer attention Overflowing inboxes and a barrage of pop-ups have decreased our attention spans and caused in-box triage strategies that delete messages literally in the blink of an eye. Printed direct mail, on the other hand, causes pause while…

The Privacy Commissioner of Canada has filed a Notice of Application in the Federal Court seeking a declaration that Facebook has contravened Canada’s federal private sector privacy law. The application follows a joint investigation last year by the Office of the Privacy Commissioner of Canada (OPC) and the Office of the Information…

You read that right: GDPR enforcement is on fire! While fines are not always particularly high, our analysis shows that, in terms of volume, data protection authorities (DPAs) are rapidly increasing their GDPR enforcement activities. Some interesting trends are also emerging: DPAs have levied 190 fines and penalties to date. With…

They say you have one opportunity to make a good first impression. At one point, marketers believed digital advertising could solve all their problems. However, with ad blockers, privacy laws and dwindling attention spans, customers have learned to easily ignore much of today’s advertising. “But the nice thing about a…

It’s not hard to sit through a Super Bowl’s worth of commercials and tease out some trends. As a whole, the creative was a notch above last year’s. The humorous moments felt genuinely funnier without a shred of meanness (though, not everyone hit their marks, of course). It was also a…

You’ve just finished presenting an exciting new product idea to your team when your DPO asks whether you’ve thought about completing a DPIA. Your DPO is, of course, referring to a Data Protection Impact Assessment. This is something that must be completed whenever an activity involving the processing of personal…

In the 1990s, web browsers like Netscape Navigator and Microsoft Internet Explorer competed bitterly to offer the snazziest new features and attract users. Today, the browser landscape looks totally different. For one thing, Chrome now dominates, controlling aroundtwo-thirds of the market on both desktop and mobile. Even more radical, though, is the recent…

Chief marketing officers are always looking around for trends to exploit for brand campaigns. According to Twitter Canada, the best place to look is on its platform, where trends are evident from the increase in conversations on topics and their related hashtags. For example, conversations about immersive retail, which includes what unique…

I have said many times over the years that I will not give an industry-wide dollar estimate of ad fraud. This is because I don’t have complete data. Neither does anyone else. Everyone sees only a slice of the universe, both in quantity of impressions, and type — display ads,…