Articles

It’s been an information con job. Companies lulled us into thinking we were simply connecting with our friends, finding our way around town, or locating the perfect sweater. While we were extolling the virtues of each new digital tool and talking up the latest apps to each other, companies were…

There are no shortcuts in email authentication and getting it wrong is remarkably easy, so you should always find an experienced consultant or expert to help you along the way. As Brand Indicators for Message Identification (BIMI) becomes more widespread with greater adoption by mailbox providers (MBPs), many marketers are…

On October 1, 2019 the Court of Justice of the European Union (“CJEU”) decided that a pre-ticked checkbox does not constitute valid consent for cookies – irrespective of whether the information stored in the cookie contains personal data or not. The CJEU further ruled that the information on cookies must…

An open Elasticsearch server has exposed the rich profiles of more than 1.2 billion people to the open internet. First found on October 16 by researchers Bob Diachenko and Vinny Troia, the database contains more than 4 terabytes of data. It consists of scraped information from social media sources like…

Facebook Financial statistics In 2018 Facebook generated 55.83 billion USD in revenue globally, which is up by 37% year-over-year.(3) In 2018 Facebook generated 55.01 billion USD in ad revenue, which is up by 38% year-over-year.(3) In 2018 Facebook had a net income of 22.11 billion USD globally.(3) In 2018 Facebook…

Despite a particularly tough year, Mintel forecasts some Christmas cheer for Britain’s retailers. Latest research predicts that December’s retail sales will reach £48.7 billion, growing a respectable 3.8% compared to last December when sales hit £46.9 billion. Sales through non-food retailers this December are expected to reach £23.9 billion(including £4.2 billion…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Companies’ user data ownership is dead, but we may have not fully realized and accepted it…

In 2019 Deloitte’s Global Mobile Consumer Survey polled more than 44,000 adults in 28 countries about their mobile habits, devices, and preferences. Just over 2,000 Canadians across the country were part of this year’s global survey, and we’ve noted the top five trends that stand out for Canadian consumers. These…

What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and…

On 29 January 2017, the American online advertising world congregated at the upmarket Diplomat Beach Resort in Hollywood Beach, Florida. The Interactive Advertising Bureau  (IAB) had invited 1,000 industry leaders to discuss the future of the advertisement industry over cocktails and canapés. All the big players were there.  According to the advertisers themselves,…