Articles

Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more…

There are two sets of reasons to care about your privacy even if you’ve got nothing to hide: ideological reasons and practical reasons. Ideological reasons Your privacy is a right you haven’t always had. Just like the right to interracial marriage, the right to divorce, female labor, the freedom of…

The Ponemon Institute just released its annual Cost of a Data Breach Report which it creates for IBM. The numbers reveal that data breaches are becoming more expensive. This doesn’t come as a surprise, however, it’s an important benchmark to track. And it’s an important benchmark worth sharing with executive…

Despite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of the most basic data-points available to everyone, writes Tom Roach, Managing Partner, Effectiveness, BBH. ‘How did Facebook, which prides itself on being able to process billions of data-points…somehow not make the connection that electoral ads…

The entire ethos of the Spanish hotel chain Ilunion is built on innovation, and its most powerful tool for solving problems is now data. In January 2017, Ilunion started giving detailed information about the company’s bookings and revenue to managers and staff so that they could make smarter decisions. The…

As the January 1, 2020, deadline to comply with the California Consumer Privacy Act (CCPA) looms, marketers remain confused and concerned, particularly as amendments continue to mount. This month, government officials voted on seven new amendments covering everything from information collected for loyalty programs to consumer request disclosure methods. Uncertainties aside, many…

Canada’s largest grocery and pharmacy chain saw sluggish same-store sales at Loblaw Cos. Ltd. food stores in the most recent quarter as an “overzealous” attempt to implement algorithms using consumer data to increase profits ate into profits. The company, based in Brampton, Ont., reported Wednesday a second-quarter profit of $286-million,…

A technology company, anxious to grow its userbase and hungry for content, settles on a bargain: It’ll let people publish anything they want, directly on the platform. It used to be that only a select few had that privilege — but now just about anyone with a pulse and wifi could sign…

The leaning of democrats to democratic socialism is in part due to the plight of Millennials and young people generally. Capitalism was once designed to work for all people and to benefit every social class. In 2019, that’s no longer the case for many Millennials and Gen Z demographics and…

Chief marketing officers, who have among the shortest tenures in the C-suite, are used to pressure. But now their very existence is coming under threat. Several big-name companies have recently done away with the CMO position altogether—including Johnson & Johnson, Uber, Lyft, Beam Suntory, Taco Bell and Hyatt Hotels, accelerating…