Articles

Artificial intelligence is a hot investment for venture capital firms. And as the use of the technology expands, some investors expect consumers to become more comfortable with offering their data for added convenience. U.S. consumers are still on the fence about the use of A.I. to crunch massive amounts of…

Patagonia, the company that urges people not to buy its jackets ―  and instead just fix the ones they already have ― is applying that message on a broad new level. The environmentally conscious outdoor retailer has pumped the brakes on its popular corporate branding program and will no longer produce co-branded…

Yes, I am a data scientist and yes, you did read the title correctly, but someone had to say it. We read so many stories about data science being the sexiest job of the 21st century and the attractive sums of money that you can make as a data scientist that it can seem like the…

PERHAPS BECAUSE IT lies at the perfect nexus of genuinely-very-complicated and impossibly-confounded-by-marketing-buzzword-speak, the term “AI” has become a catchall for anything algorithmic and sufficiently technologically impressive. AI, which is supposed to stand for “artificial intelligence,” now spans applications from cameras to the military to medicine. The race is on, and if…

Advertising helps sell stuff, but selling stuff is an environmental catastrophe. So how on earth can the marketing industry play a part in tackling climate change? By Michaela Jefferson For any sane person, it doesn’t need to be explained in any other terms: the climate is changing at an unnatural…

Many strategy execution processes fail because the firm does not have something worth executing. The strategy consultants come in, do their work, and document the new strategy in a PowerPoint presentation and a weighty report. Town hall meetings are organized, employees are told to change their behavior, balanced scorecards are reformulated, and…

As of November 1, 2018, organizations subject to The Personal Information Protection and Electronic Documents Act (PIPEDA) will be required to: report to the Privacy Commissioner of Canada breaches of security safeguards involving personal information that pose a real risk of significant harm to individuals notify affected individuals about those breaches, and…

Engagement rates are the currency of the social media marketing industry in 2019. Sure, vanity metrics like followers, likes, and impressions count for something. But engagement formulas put these metrics into a more reliable perspective. That’s why engagement metrics are often used as selling points in social influencer media kits, or to gauge a…

The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC. In an analysis…

Marketers and advertisers are more biased and less empathetic than they like to believe, according to a provocative new research paper out of the U.K. This is creating a “substantial barrier” to connecting with audiences outside major cultural hubs like London and New York (or, presumably, Toronto, Montreal and Vancouver).…