Articles

Within the next 10 to 15 years, the Canadian workforce could face complex forces ranging from automation to digitalization, as technology begins to progressively assimilate into daily life. As part of its Employment in 2030 project, a new report by the Brookfield Institute for Innovation and Entrepreneurship explored the various trends compelling…

Email consulting and professional services firm Trendline Interactive today announced the acquisition of Canadian email agency Inbox Marketer, further strengthening Trendline’s strategy, data management and analytics service offerings. “Forward-thinking organizations are embracing digital transformation, and email is the digital channel they look to first,” said Morgan Stewart, CEO of Trendline Interactive. “While new…

Mobile apps make the world go round today. Given how often we make use of one of the many apps on our phones and tablets to shop, read, play, listen to music, communicate, order food, book travel tickets, find answers to questions, and a lot else, it can be difficult…

This article is not purely theoretical waffle! It is based on the real experience of companies using the  Cassie Privacy Management platform. Cassie is currently used by organisations around the world, in 36 languages, totalling 165 million worldwide customer records with 2.4 billion preferences and making 2.5 million updates EVERY…

As traders focused on bank earnings and the outlook for global growth, NBC News wrested the market’s attention back toward Facebook by publishing a report on what appears to be the largest leak of internal documents since the data privacy scandal that has dogged the company for more than a year erupted…

Online advertising is fundamentally changing. With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party technology that targets consumers. Recently, those winds have produced the California Consumer Privacy Act, GDPR, Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced…

Attend enough marketing conferences and all of them start to feel essentially the same. A slightly greying creative director in black jeans shares his stories of big agency success. A perky CMO from overseas tells you about the power of purpose and how she harnessed it to generate 900% something…

A hacker who spoke with ZDNet in February about wanting to put up for sale the data of over one billion users is getting dangerously close to his goal after releasing another 65.5 million records last week and reaching a grand total of 932 million records overall. The hacker’s name is Gnosticplayers,…

Data pricacy is a hot issue, especially with the new European GDPR affecting the entire world. (See: GDPR is not a compliance but a marketing issue. Companies like hotjar who track your mouse movements on websites are already in hot water. But the real question is what the behemoth of social…

2018 has been the year of privacy.  News of Facebook’s exposure of tens of millions of user accounts to data firm Cambridge Analytica broke in March — a scandal that was only compounded by recent news that the tech giant shared even more private data through hidden agreements with other companies. Then in May,…