Articles
Q&A With Adobe’s Keith Eadie on Data-Led Targeting
Earlier this week at the Adobe Summit in Las Vegas, the company’s key players assembled to outline updates to its platform and address client concerns in the contemporary marketing environment. Adweek caught up with Keith Eadie, svp and general manager of Adobe Advertising Cloud, to talk about the intricacies of data-led targeting…
Read More »Sizmek Files for Chapter 11
As speculation rises over the future of the entire ad-tech ecosystem, independent ad tech outfit Sizmek has filed voluntary chapter 11 petitions. Official paperwork was filed on March 29, with a press release dropping just before midnight Eastern Daylight Time, as the industry simmered with speculation that the company, co-owned by…
Read More »How Much Data Do We Create Every Day? The Mind-Blowing Stats Everyone Should Read
The amount of data we produce every day is truly mind-boggling. There are2.5 quintillion bytes of data created each day at our current pace, but that pace is only accelerating with the growth of the Internet of Things (IoT). Over the last two years alone 90 percent of the data in…
Read More »AI Ethics: Seven Traps
The question of how to ensure that technological innovation in machine learning and artificial intelligence leads to ethically desirable—or, more minimally, ethically defensible—impacts on society has generated much public debate in recent years. Most of these discussions have been accompanied by a strong sense of urgency: as more and more…
Read More »‘Project Wide Awake’: How the RCMP Watches You on Social Media
The RCMP has been quietly running an operation monitoring individuals’ Facebook, Twitter, Instagram and other social media activity for at least two years, The Tyee has learned. The existence of Project Wide Awake has never been reported. And The Tyee investigation revealed that the RCMP has moved from a “reactive”…
Read More »CRTC and RCMP National Division Execute Warrants in Malware Investigation
March 28, 2019 – Gatineau – Ottawa – Canadian Radio-television and Telecommunications Commission (CRTC) Yesterday, the CRTC and the Royal Canadian Mounted Police (RCMP) National Division each executed a warrant at a residence located in the Greater Toronto Area. The operation is part of an international coordinated effort with the…
Read More »MCDONALD’S BITES ON BIG DATA WITH $300 MILLION ACQUISITION
Mention McDonald’s to someone today, and they’re more likely to think about Big Mac than Big Data. But that could soon change: The fast-food giant has embraced machine learning, in a fittingly super-sized way. McDonald’s is set to announce that it has reached an agreement to acquire Dynamic Yield, a startup based in…
Read More »E-Commerce is Growing at an Unprecedented Rate All over the Globe
Why people are going crazy towards mobile usage? Have you ever thought what the actual case is? Actually, it’s all about the ease and comfort that people are facing by using mobile devices. The trend of SmartPhones increased since it gets mobile apps to run faster and smoother than desktop or laptops.…
Read More »Data Exchange Networks, AI interrogators, and corporate espionage
What follows is the next chapter of the story in a possible future filled with Data Exchange Networks (DENs) that help us sell our private data. Our protagonist learns that not all security is created equal, and that breaches have consequences. . . . March 25, 2029 How long had it been? Lynn…
Read More »3 Ways Brand View Enhances Media Planning
AAM Brand View helps publishers share their unique brand messaging alongside AAM-verified data with media planners and buyers. More than 350 news, magazine and business media clients have activated their profiles in AAM’s Media Intelligence Center. How can media buyers benefit from using Brand View? We recently held a webinar…
Read More »
Leading with a security-first mentality
As technology rapidly develops, the number of security and privacy concerns will only continue …
