Articles

“Companies spend millions creating and advertising their brands,yet the Customer’s experience is what drives Customer perception.” CUSTOMER EXPERIENCE IS THE NEW BRANDING Branding is no longer about building perception in your Customer’s mind. In the age of smartphones and social media, Customer Experience is the new branding. Every company is…

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency, and media-vendor relations. The report found that…

Social commerce only drives a fraction of ecommerce sales, but it’s picking up speed. Between 2016 and 2018, social networks as a last-touch channel have doubled in visit share to US retail sites, according to Q3 2018 data from Adobe. “Social commerce is gaining momentum as platforms like Instagram and…

A couple of years ago, Bill Theofilou, a senior managing director at Accenture Strategy, met with a food manufacturer who’d just received bad news. Despite strong sales, its brand was being dropped by Target. He remembers the head of marketing and sales relaying the main reason with a sense of disbelief:…

Finding the right ecommerce reports and uncovering customer insights could mean the difference between slow and steady growth or skyrocketing sales. Yet an endless amount of useful data to mine can be a problem. In the words of Avinash Kaushik, Google’s Digital Marketing Evangelist, “most businesses are data rich and…

Executive Summary Spending on marketing technology (martech) is now a major budget line item for brands. In interviews with marketing and information technology executives in Canada, we uncovered top-of-mind concerns for brands that are elevating marketing tech to a brighter stage. How do marketing technology deployments in Canada compare with…

The EU’s anti-trust regulator is to slap tech giant Google with a new fine over unfair competition practices, sources told AFP on March 15. Brussels has targeted the Silicon Valley firm’s AdSense advertising service, saying it restricts some client websites from displaying ads from third parties. The decision in the…

In a world of digital saturation, the true disruptors bring touchpoints that are tangible, accessible, and human. Find out how to combine impactful creative with data and digital technologies to maximize targeting, response, and reporting – for direct mail campaigns that drive results through 2019 and beyond. Download the white…

2018 has been the year of privacy.  News of Facebook’s exposure of tens of millions of user accounts to data firm Cambridge Analytica broke in March — a scandal that was only compounded by recent news that the tech giant shared even more private data through hidden agreements with other companies. Then in May,…

The advertising industry is suffering from an efficiency bubble. Data-driven digital advertising, in particular, has been highly efficient at driving short-term metrics such as sales, click-through rates and mobile app installations. However, industry experts warn that a focus on efficiency and an immediate return on investment means advertisers are putting long-term advertising…