Articles

As companies continue to compete for screentime, the number of hours each day that users spend consuming media has finally plateaued. According to Nielsen’s Q3 2018 Total Audience Report, U.S. adults spent an average of 10 hours and 30 minutes per day connected to media, about the same amount as…

Mobile advertisements begin triggering reactions in less than a second, new research suggests, leading some brands to re-examine their creative strategies as well as the industry’s emphasis on longer exposures. Consumers took 400 milliseconds to see and react emotionally to 67% of mobile ads tested in a study by neuroscience…

Businesses that want to drive traffic to their site have had to learn how to optimize for search and then how to optimize for mobile. Now they are going to have another medium to consider: optimizing for voice search. “Voice tech is on the rise and will continue to grow,”…

We’re not only being swindled out of the value of our data, we’re also quite possibly being surreptitiously swindled out of our freedom. We’re at a critical juncture in human history right now. Each month we accelerate faster and deeper into the age of technology. And, at the same time,…

Source: EDPB Opinion 5/2019 on the interplay between the ePrivacy Directive and the GDPR, in particular regarding the competence, tasks and powers of data protection authorities, March 2019 Main takeaways Both laws could apply to the same situation where personal data is involved – so organisations should usually comply with the tougher one (which…

A recent survey of CEOs is a stark reminder of how far our economy still needs to go before social impact is seen as a key business driver. According to the survey, while American business leaders feel more pressure than ever to speak out on social issues, they still would rather not.…

We forecast that social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019. It will then account for 30.4% of total video ad spending. We also estimate that overall video ad spending will increase 62.1% between 2019 and 2023. Facebook and YouTube are…

“With great power, comes great responsibility.” Comic book fans will quickly recognise this quote as the words inspiring Peter Parker to become Spider-man. Others will note that Voltaire said it first. Nevertheless, as important as this quote is to history or to Spidey’s future, I think it has even greater relevance…

A recent survey of  directors, CEOs, and senior executives found that digital transformation (DT) risk is their #1 concern in 2019. Yet 70% of all DT initiatives do not reach their goals. Of the $1.3 trillion that was spent on DT last year, it was estimated that $900 billion went to waste. Why…

Facebook’s links to questions of privacy and data protection have come to the fore since the Cambridge Analytica scandal was revealed in 2018. In March of this year, its CEO Mark Zuckerberg made a statement about future plans for the platform’s approach to privacy. We wrote about how the statement was…