Articles

Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. Advertisers will be able to…

The year was 2012, and everything seemed to be going wrong for Best Buy. The CEO had just resigned after admitting to an improper relationship with a female employee. Employee engagement seemed to be at an all-time low. And like many other retailers, Best Buy stores were bleeding money–as customers came to test products they…

Online tools which track user behaviour for advertisers have been found on a swathe of EU public health websites, including NHS and Gov.uk pages. These trackers could compromise sensitive data about people, according to researchers at data protection compliance service Cookiebot. The researchers also discovered trackers on 89% of EU government…

Since the late 2000s, the mental health of teens and young adults in the U.S. has declined dramatically. That’s the broad conclusion of a new study published in the Journal of Abnormal Psychology. Between 2009 and 2017, rates of depression among kids ages 14 to 17 increased by more than 60%, the…

London (CNN Business)The European Union has hit Google with another big antitrust fine, the third in a series of billion-dollar penalties the US tech giant has incurred for hindering competition.The European Commission on Wednesday ordered Google to pay €1.5 billion ($1.7 billion) for abusing its dominant position in online search…

Naming can be a difficult and thankless marketing undertaking.  Anyone who has had to name a product or service can attest to how challenging it can be.  Dealing with subjective opinions, tight timelines, managing approvals, trademarking, finding something original, that’s on brand, on strategy that will work in English and…

The California Consumer Privacy Act (CCPA), which goes into effect January 1, 2020, is considered the most expansive state privacy law in the United States. Organizations familiar with the European Union’s General Data Protection Regulation (GDPR), which became effective on May 25, 2018, certainly will understand CCPA’s implications. Perhaps the best known comprehensive privacy…

ON OCTOBER 27, 2012, Facebook CEO Mark Zuckerberg wrote an email to his then-director of product development. For years, Facebook had allowed third-party apps to access data on their users’ unwitting friends, and Zuckerberg was considering whether giving away all that information was risky. In his email, he suggested it was…

Invasive tracking technology has been covertly installed on more than a dozen NHS landing pages about sensitive medical conditions, new research has revealed. An investigation by Cookiebot found that 60 per cent of surveyed NHS advice articles about HIV, pregnancy, mental illness, alcoholism and cancer contained tracking cookies from Google…

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30…