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There are many aspects to compliance and from time to time, I like to bring in complementary experts to share their perspectives and knowledge. This week, I’m delighted to have Michael Williams from Clym (pronounced like “climb”) tell you more about data privacy on your website and an important new regulation…

As a B2B email marketer, are you feeling left out when it comes to tips and tricks for effective email? A company aimed at other businesses, but all you can find are basic tips for getting to the inbox? Don’t people know you have more hurdles in the B2B world?…

Since this world is evolving at a rapid pace; you, your brand or any business owner shouldn’t stay static because time has already come to show your presence everywhere. Yes, and it’s incalculably easy by leveraging hidden power of ‘Web.’ It doesn’t cost a fortune to build the strong presence,…

Like many of you, my focus during this crisis has been less on analytics and more about family, friends, etc. which on a more positive note seems to gain greater emphasis as we reassess our priorities.  But the bombardment of news regarding this crisis certainly focusses on numbers in terms of…

In these most difficult times, the use of analytics is certainly not top of mind for most organizations unless it is being used to combat the virus. The challenging scenarios of meeting payroll and having access to cash are the obvious immediate priorities. But from a non analytical perspective, like…

Hi God, Thanks so much for the latest round of work. Really coming together. Few points of feedback: 1 – Really liking the whole light thing but not totally sure about the naming system. “Day” and “night” are OK but we feel like there’s more we can do here. Thoughts?…

The recent rumors of Hotmail’s plans to update their email clients and follow Gmail’s lead on tabbed inboxes got me thinking—are we seeing a change in consumer mail clients evolving to better address consumer behaviors, moving away from the idea of a traditional inbox? Email clients are historically slow to…

As a result of the COVID-19 pandemic, demand for traveling dropped off significantly, especially in the US and UK, two of the hardest hit countries. The situation is exacerbated by a halt in business traveling and cruise ships worldwide. Our data is based on the assumption that lockdown restrictions ease in H2 2020 and demand…

Knowledge is power.I know, that statement has been overworked. But, if you are employing a copywriter to grow your business, it is so relevant to the challenge you are facing. So, stay with me… For what it’s worth, I believe most copy fails these days, because writers don’t work anywhere…

Danika Holmes and her husband Jeb Hart are in an acoustic/pop/soul duo, Danika & the Jeb. Because of COVID-19, their spring tour and summer shows have been cancelled. As Holmes explains, “The first time a cancellation came for a show, it was a bummer. The second time it was an inconvenience.…