Articles
The pandemic is emptying call centers. AI chatbots are swooping in
Image from MIT Review and GETTY Brian Pokorny had heard of AI systems for call centers before. But as the IT director of Otsego County, New York, he assumed he couldn’t afford them. Then the pandemic hit, and the state governor ordered a 50% reduction of all government staff, forcing…
Read More »Enforcing Canada’s Anti-Spam Legislation (CASL)
Enforcement Highlights CRTC issues $115,000 in penalties to stop the spread of malicious software Recently, CRTC staff took enforcement action against Orcus Technologies and its partners John Paul Revezs and Vincent Leo Griebel, who developed, marketed and sold the Orcus RAT. Following this investigation, the Chief Compliance & Enforcement Officer…
Read More »4 reasons why you can’t ignore videos in your marketing
It is known that video is the best way to create connections between businesses and customers. Video marketing is not a new sales tool, as already 63% of businesses have started using videos in their content marketing. Video is one of the most profitable marketing tools available right now. So…
Read More »Best Practices for Marketing During and After COVID-19
A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile and coming up with…
Read More »The CMA extends free career development platform to all marketing professionals
Toronto, ON – May 12, 2020 – The Canadian Marketing Association (CMA) today released a cutting-edge version of CMA NXT, and extended it beyond students and young professionals. This innovation will help all marketers navigate the next steps in their careers. “COVID-19 changed our plans. We have broadened the platform to support…
Read More »Navigating the Stormy Weather of Google SERPs
Summary: I don’t think anybody in the SEO world is ready to claim they know what’s going on with Google and its SERPs, but we’re confident in saying the more closely we pay attention these things, the quicker and more prepared we’ll all be to act quickly and gain any available…
Read More »Achieving programmatic transparency: a £3 billion task
At last it’s arrived and what a time to appear. The new ISBA/PwC report on programmatic supply-chain transparency has finally emerged after an elephantine gestation period and what sounds like one hell of a labour. The good news is that it shines a much-needed light into the murkiest corner of our entire…
Read More »Programmatic market a ‘mess’ with half of money still not reaching publishers
The sheer scale of lost adspend, disorganisation and murkiness in the £2bn programmatic advertising supply chain has been laid bare in a first-of-its-kind report by trade body ISBA and auditors at PwC. The advertiser-funded ISBA Programmatic Supply Chain Transparency Study found that only a fraction (12%) of 267 million ad impressions, paid…
Read More »32 Stunning Social Commerce Statistics for 2020
Whenever social media websites go down due to technical issues, we start to panic. Facebook and Instagram are as necessary as the air we breathe. Let’s face it: Most of us use social media for fun, to kill time, or to post pictures from a fun vacation or a night…
Read More »White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference?
Black hats and white hats were used all the way back in the 1920s in Western films. They were an easy way for the audience to tell the difference between the hero and the villain. The hero wore a white hat. The villain wore a black hat. The terminology has been adopted…
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Leading with a security-first mentality
As technology rapidly develops, the number of security and privacy concerns will only continue …
