Email Marketing

The recent rumors of Hotmail’s plans to update their email clients and follow Gmail’s lead on tabbed inboxes got me thinking—are we seeing a change in consumer mail clients evolving to better address consumer behaviors, moving away from the idea of a traditional inbox? Email clients are historically slow to…

Danika Holmes and her husband Jeb Hart are in an acoustic/pop/soul duo, Danika & the Jeb. Because of COVID-19, their spring tour and summer shows have been cancelled. As Holmes explains, “The first time a cancellation came for a show, it was a bummer. The second time it was an inconvenience.…

Marketers know that strategy ideation and implementation are only half the battle when it comes to building a successful marketing program. Unless your brand or product has no competition (which may be a problem in and of itself) the other half of marketing is keeping your finger on the pulse…

June 25, 2020 11:00Am Many organizations continue to struggle with creating new processes to track and record consent. This is one of the most difficult adjustments an organization must make in order to comply with CASL.HAVING consent is very different from PROVING consent. As there was no requirement, our legacy systems…

“Forms in email don’t work.” “Forms are powered by JavaScript—and that’s not supported in email.” Have you heard these words before? Us too. Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth. The truth is that interactive forms are supported…

Webinar – June 2, 2020 10:00am EST Can email marketing be successful without transparent, proactive data management and rigorous adherence to email sending best practices? Validity is partnering with the Data & Marketing Association (DMA) to bring you the latest research into email deliverability and how organizations view and optimize their marketing…

Brands and customers, everyone is facing challenging times. As we found in our Marketer Email Tracker 2020 report, email is playing a key role for organisations to provide their customers with advice, reassurance and updates. But what are the challenges marketers struggle the most with when dealing with their email programmes? In…

LISTEN TO THE FULL SESSION Email has been around for 30-+ years now. Unfortunately, it’s fraught with issues such as spam, phishing, and over communicating. Now there’s a new problem: We’re in the middle of a global pandemic that has changed the whole landscape of email. We still rely on…

Enforcement Highlights CRTC issues $115,000 in penalties to stop the spread of malicious software Recently, CRTC staff took enforcement action against Orcus Technologies and its partners John Paul Revezs and Vincent Leo Griebel, who developed, marketed and sold the Orcus RAT. Following this investigation, the Chief Compliance & Enforcement Officer…

Spam traps and how you might email them can be a long conversation. The simplest way to describe them is they’re addresses functioning solely to catch bad senders being…well, bad. Beyond that, while still keeping this simple, there are a few classifications of spam traps. They can be an email…