Social Media Marketing

While one social network took a stand against potentially misleading information and statements glorifying violence posted by President Donald Trump, another held firm to its policy of inaction, despite pressure from both inside and outside of the company. The first social network is Twitter, which labeled two tweets by Trump Tuesday regarding mail-in ballots with links to…

Whenever social media websites go down due to technical issues, we start to panic. Facebook and Instagram are as necessary as the air we breathe. Let’s face it: Most of us use social media for fun, to kill time, or to post pictures from a fun vacation or a night…

Twitter’s Q1 earnings from last week beat Wall Street expectations on both user and total revenue growth. But ad revenue growth was flat due to a sharp decline in March. Here are three takeaways for advertisers. March Revenue Declines May Be Sign of What’s to Come After pulling its Q1 2020…

Social media analytics can save your business a lot of time and trouble. Using tools to analyze your social performance and your competitors will help you understand what your audience is interested in and how to better optimize your social accounts. Having the best social media analytics tools will give you better…

Effective Facebook targeting increases ad conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget. Bonus: Download a free guide that shows you how to save time and money…

Every marketing professional knows that social media outreach has gotten significantly more complex and more difficult as the social media platforms themselves have evolved and grown in both cultural and social importance. Large businesses now see social media advertising services as an indispensable tool in their marketing arsenal, but what can you…

As of April 2019, Facebook’s potential advertising reach globally  is 1.887 billion people. That represents 32% of everyone over the age of 13. Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of competition out there,…

Last Updated: January 28, 2020 Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social media, the visual…

Social media trends change rapidly, and what’s hot today might be gone tomorrow. Keeping up with the rapid change of trends is necessary for marketers, since it allows them to figure out how to best direct their marketing efforts. The only thing better than catching a trend as soon as it…

Chief marketing officers are always looking around for trends to exploit for brand campaigns. According to Twitter Canada, the best place to look is on its platform, where trends are evident from the increase in conversations on topics and their related hashtags. For example, conversations about immersive retail, which includes what unique…