Webinar: Creative Use of Variable Data to Expand your Printing Business

Many marketing solutions today mistakenly focus on fulfilling the Digital components and ignore print.

The first DIA Webinar will discuss expanding your business portfolio by increasing the use of Variable Data for printers currently involved in, or, looking at diversifying into Direct Mail.

Date:  Wednesday April 15, 2020

Time:  12:30 pm – 2:00pm

Location:  CLICK TO REGISTER:

A panel discussion with 2 industry leaders who have successfully grown their businesses using technology to provide variable data services for their clients will be moderated by Stephen Longmire of PrintAction.

CoverAll:   Panelist:  John Leonard, VP Sales & Marketing

CoverAll inducts more than 100 million pieces of mail into the postal systems annually using a variety of services and tools.  From basic monochrome imaging and insertion to complex data work, variable imaging and intricate bindery Cover-All has developed the horsepower and skill set to help clients with campaign specific programs or ongoing automated programs that run overnight.   From their origins in data in 1966 right through to today CoverAll has 10 programmers and a division that is dedicated to IT solutions.  Cover-All is one of the last large direct mail service organizations that is privately held, and holds certifications in ISO 9000, for Quality Assurance, and ISO 27000 for their Information Security Management System. This provides clients with a level of flexibility and creativeness on large and/or complex projects that is unmatched in the industry, yet is a business model that ensures a level of quality and accountability that is commensurate with publicly held organizations.

Prime Data:  Panelist:  Steve Falk, President

Prime Data – is a  DM specialist  in personalizing printed advertising communication.   Prime Data recently became one of a select group of direct mail and print providers to win a Canada Post Wings of Leadership Award.  Canada Post has expanded “Wings of Leadership Award” to recognize the contribution of innovation, collaboration and growth by one of their 35 Expert Partners.Prime Data, an Expert Partner since the program began, was chosen in particular for the innovation of its ResponsivePrintTM product. It’s a programmatic mail solution that was piloted with Wayfair and Sephora, resulting in white papers showcasing the positive outcomes.

XMPie  Panelist:  Felix Blackburn, Regional Sales Manager, XMPie

XMPie develops software technology for engaging your audiences with personalized, relevant communications across print and digital media touchpoints including:

Data-Driven Print and Variable Data Printing; Cross Media Marketing Software: Web-to-Print Solutions and Multichannel Marketing Campaign Management

Many marketing solutions today mistakenly focus on fulfilling the Digital components and ignore print.

The first DIA Webinar will discuss expanding your business portfolio by increasing the use of Variable Data for printers currently involved in, or, looking at diversifying into Direct Mail.