U.S. tech giant Google said Wednesday it would appeal the €50 million fine for privacy violations issued by the French data protection authority earlier this week.
“We’ve worked hard to create a GDPR consent process for personalized ads that is as transparent and straightforward as possible, based on regulatory guidance and user experience testing. We’re also concerned about the impact of this ruling on publishers, original content creators and tech companies in Europe and beyond. For all these reasons, we’ve now decided to appeal,” a Google spokesperson said in an emailed statement.
The fine, issued by France’s CNIL on Monday, is considered the first major financial penalty on a large technology company since the EU’s General Data Protection Regulation entered into force last May.
The French data protection watchdog said…