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March 4, 11:00am (EST) – Online Webinar On a regular basis the CASL Enforcement Team from CRTC reach out to the marketing community to help update marketers. As part of our contribution to marketers we work with CRTC to deliver this packed 1 hour webinar. The CRTC Enforcement Team will…

Ann Cavoukian is executive director of the Global Privacy and Security by Design Centre and the former three-term information and privacy commissioner of Ontario. Darren Entwistle is president and CEO of Telus Corp. In our digital world, privacy has become a significant concern for Canadian consumers, businesses and governments. New…

The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. More than 90 percentof millennials regularly use at least one of these platforms, and more than 85 percent of Generation Zers learn about new products through social media. It’s not hard to see…

Editor’s Note: This guest post was contributed by Seth Godin, the the author of 19 bestselling books, including his latest, “This Is Marketing.” If you need to persuade someone to take action, you’re doing marketing. If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing.…

The growing global concern over data privacy took centre stage this week as Microsoft CEO Satya Nadella shared his thoughts on the digital economy at the World Economic Forum in Davos. “Data, and privacy around data, is a human right that has to be protected and you have to be transparent,” he…

A belated Happy New Year to you… Just when you thought it was safe to check your messages,Andy pops in to your inbox with a new Copycat article. Life isn’t fair sometimes, is it? But, this Copycat is slightly different – it centres on one story.  A true story.  it happened last year. However, as…

Influencer fraud continues to be a problem for marketers, particularly on Instagram, per a new report. Despite the company’s efforts to rein in influencer engagement fraud, a report from influencer marketing measurement firm Instascreener has found that fake engagement on Instagram is on the rise again. According to Instascreener’s data,…

mixmagic | iStock | Getty Images KEY POINTS The EU’s GDPR privacy law led to over 160,000 data breach notifications, according to law firm DLA Piper. The biggest penalty under GDPR to date was a fine of 50 million euros imposed on Google, DLA Piper says. DLA Piper Partner Ross…

AURORA, ON, 21 January 2020 – Prime Data recently became one of a select group of direct mail and print providers to win a Canada Post Wings of Leadership Award. Typically awarded to their internal sales leaders, for the past few years Canada Post has also recognized the contribution of innovation, collaboration and…

Britain’s data watchdog has been criticised for failing to punish companies involved in what has been described as the UK’s largest recorded data breach. The breach itself was industrial in scale and conducted through an online advertising process designed by Google and the Interactive Bureau of Advertising (IAB), known as…