Articles

Digital marketing strategies are used by just about every brand. But many strategists want to know how to squeeze the most from their digital marketing budget and deliver the highest return. Over 56% of the global population has internet access—and just about everyone has an active email address. So the importance of…

Search marketing has matured in many ways throughout 2019. At each twist and turn along the journey, we’ve done our best to not only cover each change thoroughly, but to also offer insight and research-based strategy to help savvy digital marketers along the way. We’re fortunate to have a stellar…

The year 2019 has been a whirlwind in terms of growth in the digital space. The number of Internet users has gone up to a number that was previously unprecedented – from 483 million users in the year 2018, India has now crossed half a billion Internet users at a…

The year 2020 opens a new decade and much will be different, relative to ten years ago. Here are more than two dozen predictions about what to expect, according to industry experts and executives. 1. Consumers will increasingly demand more privacy “In terms of the issue of consumer privacy, two things are going to…

Heading into a new decade, savvy retailers are firming up their strategies for success — especially when it comes to driving customer engagement at store-level. As 2020 approaches, retailers are ready to innovate and adopt new concepts — from innovation to immersive experiences — to improve their customer relevancy going…

The surge in ransomware attacks on cities, municipalities, schools, and healthcare organizations this year is just a foretaste of what is likely come in 2020. Threat actors have sensed a very real opportunity to make big returns attacking enterprise organizations using ransomware and are refining their tools and techniques to…

The Brazilian government has fined Facebook following an investigation around the misuse of personal data belonging to nearly half a million users in political campaigns.  The 6,6 million reais ($1.6 million) fine was issued by the country’s Ministry of Justice and Public Security and relates to the data misuse scandal…

As we enter 2020, marketers and business owners must prepare for upcoming digital marketing trends. The landscape of marketing is constantly changing, and if you don’t keep up, you’ll miss out on ways to bring your business to new heights. Forward-thinking strategies will drive traffic to your website, grow your…

A proposed class action lawsuit has been filed against medical services company LifeLabs over a data breach that allowed hackers to access the personal information of up to 15 million customers. In an unproven statement of claim filed in Ontario Superior Court on Dec. 27, lawyers Peter Waldmann and Andrew Stein accuse…

For months, survey data has shown that very few US businesses are ready to comply with the California Consumer Privacy Act (CCPA). With just days before the legislation kicks in, at least half of US companies may still be struggling to comply. About half of US security professionals surveyed by…