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Last year, California passed a landmark privacy law that gives consumers more control over their data. The legislation gives residents unprecedented rights to control what information companies collect on them and how it is used. The California Consumer Privacy Act will go into action 1 January 2020, giving residents of the state a whole…

Canada’s privacy commissioner is to be given enhanced powers to establish a new set of online regulations, protecting citizens’ privacy and their rights over the data collected on them by both private and public bodies. In a mandate letter from Canada’s newly re-elected prime minister Justin Trudeau to minister of innovation, science…

Are you up to speed with when, where, and how your target audiences are clicking, reading, and responding? This report will help you benchmark your performance against your peers and turn subscriber insights into strategies and tactics that boost your success. Sponsored by Litmus. In email marketing, data means power.…

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights…

It used to be, if somebody went off the rails, one of your kids, you’d immediately start praying. Now it’s Google. Google literally is our God. You trust Google more than any priest, rabbi, scholar, mentor, or boss. It knows if you’re thinking about getting divorced. It knows what STDs…

What do you think of when you think of “big data”? For many, it’s a nebulous term that invokes images of huge server farms humming away. Or perhaps you think of receiving some kind of personalized advertisement from a retailer. But big data is so much deeper and broader than…

Since the launch of its DNA testing service in 2007, genomics giant 23andMe has convinced more than 5 million people to fill a plastic tube with half a teaspoon of saliva. In return for all that spit (and some cash too), customers get insights into their biological inheritance, from the superficial—do you have dry…

The processing power of today’s smartphones is several thousand times greater than that of the computers that landed a man on the moon in 1969. These devices connect the majority of the human population, and they’re only ten years old.1Play VideoVideo Why do digital strategies fail? In our experience these are the five…

Huge strategists, technologists, UX designers, and creatives weigh on what will be relevant in the year ahead. The president isn’t the only one accused of abusing his power. Techcompanies have come under fire for abusing user data. And everyone is responsible for doing irreparable damage to the planet. It’s time to change…

With just six weeks to go before the new California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, a surprisingly large percentage of companies are still not ready to handle the compliance demands of the new data privacy regulation. According to a study of 85 companies by New York-based…