Articles

Marketers and publishers are less than three months away from dealing with a new law that could have the largest impact on digital advertising since the introduction of the iPhone. The California Consumer Privacy Act, or CCPA, takes effect Jan. 1, bringing a host of new regulations to the nation’s largest…

California proposed regulations on Thursday to dictate how the state will enforce its tough, new privacy law. The law, known as the California Consumer Privacy Act, gives consumers more control over how companies collect and manage their personal data. It goes into effect on Jan. 1.  The CCPA, seen as establishing the most stringent…

Change is the only constant when it comes to social media advertising. The strategies and tactics that worked well this year will soon become obsolete, and unfortunately, those who remain stagnant, and use the same approach for every campaign, will find themselves increasingly frustrated. 2019 was an interesting year, in…

Peddling fake followers to vainglorious influencers who want to appear more popular than they actually are is unlawful, the Federal Trade Commission declared on Monday. The FTC fined a Florida businessman $2.5m as it announced its first lawsuit involving “the sale of fake indicators of social media influence”. In a separate settlement…

What do scuba diving and direct marketing have in common? More than you might think, actually. I’ve been a certified diver for over 25 years and it’s indeed a passion!  I’ve been in the direct marketing industry for even longer.  I recognize, on the face of it, they’re unrelated. After…

Everybody who’s anybody uses social media. Whether for purposes of keeping up with friends and family or for posting pictures of food and kittens every day, people love social media! What better way to conduct business than to convince your customers to seek you out based on your social media…

AURORA, ON, 21 October 2019 – Prime Data just became the most widely represented direct mail company in Canada. This is thanks to a strategic partnership with Print Three Franchising Corporation announced last week.  Every Print Three location will now be able to bring direct mail and inkjet printing services to their customers. These…

Edward Snowden ‘If internet traffic is unencrypted, any government, company, or criminal that happens to notice it can – and, in fact, does – steal a copy of it, secretly recording your information for ever.’ Photograph: Kacper Pempel/Reuters In every country of the world, the security of computers keeps the…

Google reportedly utilizes more than 200 ranking factors when calculating its search result listings, however no one can tell for sure what, exactly, is included within this process. Besides, as the search engine evolves, it’s always changing. What worked as a ranking factor yesterday, may be of no use today.  Because Google has never…

A new era of unfathomably fast computers is just a few years away, with quantum computers set to transform the way we communicate, cure disease, and even solve problems previously thought impossible. But some computing experts fear functional quantum computers could also effectively break the internet as we know it. Recent progress made by…