Articles
Insulting your customers
Reach’s new study, The Empathy Delusion, is serious, sober and thought-provoking – but paints a view of adland that does not accord with Dominic Mills’ experience. Plus: the screen/time debate and a suggestion for Mary Meeker Imagine you are ready to do your weekly supermarket shop. On one side of…
Read More »A few practical tips for managing subject access requests
Editor’s Note: This is currently an EU issue, but the proposed changes to PIPDEA in Canada as well as the new California Consumer Protection Act 2018 (CCPA) will require us all to manage Data Subject Access Reports. Building it into your processes and systems now will keep you ahead of…
Read More »Marketing vs Service Messaging in the UK
Editor’s note: It seems the view that in the EU most direct marketing can be accomplished on a Legitimate Interest lawful basis may not be as cut and dried as some thought. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its…
Read More »The future of online advertising regulation
Simon McDougall, Executive Director for Technology Policy and Innovation’s speech at the Westminster Media Forum Keynote Seminar: The future of online advertising regulation. Westminster Media Forum – The future of online advertising regulation Original script may differ from delivered version. Privacy in adtech is having a moment. There’ve been some…
Read More »How to Define Your Product Strategy
Early in my career as a product leader, I learned to execute quickly, leading to success in building games and children’s software. But two things reinforced the value of strategic thinking for me. One good, another bad: The Good. I learned to accelerate progress by thinking strategically. In building children’s software,…
Read More »More than 1,000 Google Assistant recordings leaked, and oh boy
It turns out that your private and intimate moments aren’t that private after all — if you use Google Assistant, that is. According to Belgian broadcaster VRT NWS, devices with the Google digital assistant are recording conversations and sounds inside the homes of their owners and sending those messages to humans for…
Read More »Facebook to be slapped with $5 billion fine for privacy lapses, say reports
The Federal Trade Commission announced a settlement with Facebook over the company’s 2018 Cambridge Analytica scandal. The fine represents the largest ever imposed by the FTC against a tech company. The FTC began probing Facebook in March 2018 following reports that political consulting firm Cambridge Analytica had improperly accessed the…
Read More »Protect Your Email Program (And Your Customers) With Data Anonymization And Minimization
It’s in the news seemingly every other day: A business suffers a significant data breach and ends up losing hundreds of thousands (or even tens of millions) of data points on their customers. In many of these cases, human error and weak passwords have resulted in brands accidentally leaving private data sets…
Read More »10 Reasons Why the California Consumer Privacy Act (CCPA) Is Going to Be a Dumpster Fire
Last year, real estate developer Alastair Mactaggart spent nearly $3.5 million to put a privacy law on the ballot in California’s November election. He then negotiated a deal with state lawmakers to withdraw the ballot initiative if they passed their own privacy bill. That law — the California Consumer Privacy Act (CCPA)…
Read More »Amazon overtakes Google and Apple to become the world’s most valuable brand
Amazon has become the world’s most valuable brand this year by overtaking Google and Apple, according to a report. Last year, Google was ranked the top, followed by Apple and Amazon. The 2019 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Kantar put amazon on top.…
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