Articles

Shopping for clothes online can feel like a chore. You need to plow through row after row of outfits, filtering through categories, until you find something that catches your eye. But the Italian denim brand Diesel offers a tantalizing alternative: a digital showroom that takes online shopping to a new…

US agencies might be looking at a loss of over 50,000 jobs by the end of 2021, per Forrester estimates cited by AdExchanger. For reference, in total an estimated 250,000 people were employed by ad agencies as of the end of 2019, per IBISWorld. Outside of the US, job losses are expected to match…

Select Committee on Democracy and Digital Technologies House of Lords London SW1A 0PW 6 January 2020 Evidence regarding “real-time bidding” I represent Brave, the private web browser. Brave’s CEO invented JavaScript, and co-founded Firefox. Brave is headquartered in San Francisco, and has an office in London. 1. Real-time bidding causes…

With the recent corona outbreak, everything has come to a halt – except social media marketing.  The global economy has been thrown into recession, but fortunately, working from home through online channels is saving businesses from a complete shutdown and major losses.  This just proves what an important part of…

A new email-based extortion scheme apparently is making the rounds, targeting Web site owners serving banner ads through Google’s AdSense program. In this scam, the fraudsters demand bitcoin in exchange for a promise not to flood the publisher’s ads with so much bot and junk traffic that Google’s automated anti-fraud systems suspend…

More CFOs are looking into how digital advertising dollars are being spent, and whether those budgets are driving measurable business outcomes. Up till now, CFOs have accepted reports from CMOs that their digital campaigns were working well, and there was low fraud (digital ad fraud, where bots view the ads…

I recently connected with Claire Atkin, who co-writes BRANDED with Nandini Jammi. Each week, they offer smart, down-to-earth brand safety advice for marketers.  I knew the ad publishers in our Ad.Product community would find their perspectives equally helpful, as we’re all aligned in creating user-first ad experiences that boost engagement and revenue.…

If you’re an e-commerce retailer, you’ve no doubt experienced a parcel being returned to you because of bad address data. Failed deliveries are a costly expense for retailers. As the merchant, your options are to refund the delivery charges to the customer, pay additional costs for redelivery, or offer the…

By now, you can reasonably expect that marketers have heard about ad fraud and may even understand how damaging it can be — from wasted ad dollars to the systematic funding of fake news and hate sites. But yet marketers keep buying large quantities of digital ads through programmatic channels.…

Has anyone besides me noticed how many contact center industry work-from-home (WFH) experts there suddenly are? I thought there was only one, really. That would be Michele Rowan and I wrote about her in my April column (“On-Trend: At-Home Agents”). The timing of that column was totally serendipitous. We had…