Content Marketing

Everything that exists online is content, be it blogs, videos, live streams, etc. Marketers depend on continuous content creation to connect with their audience and sell products or services.  Today, about 86% of marketers believe that interactive content is one of the best ways to keep customers engaged. Let’s see…

Do you know how content marketing works? If you do, great! And if you don’t know all that much, you’ve come to the right place? By going through our content marketing statistics for Canada and further afield, you’ll become aware of the tremendous content marketing value. To begin with: Content marketing is one…

You don’t have enough time (who does!), and you are practically running out of ideas on what content to create and share. What to do when you are feeling stuck with a blank social media content planner staring at you???!!! Repurpose content that YOU already have.  Repurposing content you already…

My tiny, rented hovel in the filthy heart of Brighton is on a street that can only be, at best, described as “authentic”, with its industrial bins and the kind of graffiti that will never be featured in a Lürzer’s Archive compendium of street art.Frankly, if you are not, like…

There’s a ton of content marketing tools and services out there, vying for your attention (and your wallet). But which are the best? Which content marketing tools offer the most bang for your buck and can help you get the job done efficiently and effectively? In this handy guide, we’ll help you answer…

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. By providing audience members with useful content…

Types of stories are like ideas. The only limit is our imagination. It only takes one new idea to rewrite the realm of possibility.  My writing teacher once said, “There are only two stories. A stranger comes to town and a man goes on a trip.” Leo Tolstoy is credited…

Whether or not we’re actually ready, America is reopening. The process to return to “normal” will be uneven and gradual across the country in the coming days, weeks and months. And regrettably, we are no more certain today than we were six weeks ago about what recovery will actually look…

In my last post, “How To Get Started With Content Marketing in 2020,” I mentioned the general tactical process for your content marketing efforts: Plan, create, publish, distribute, analyze. But those 5 words aren’t much help. So, let’s explore each step in more detail.  This is a series dedicated to…

In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re one of those who might have begun creating content and posting regularly on your blog. Soon enough, you may begin noticing a few changes.…