Email Marketing

Originally published April 14, 2020 on the Email Optimization Shop blog.  I had a call last month with some smart people who were new to email marketing. It was concerning to me how misunderstandings were driving their efforts — and dooming their program. Here’s how to avoid the same fate. Misunderstanding…

You’ve probably read a lot about marketing during this time of people working remotely and physical distancing. More and more businesses are trying to navigate their marketing efforts and business location updates, all while trying to maintain a positive outlook on keeping their doors open to customers. There are several…

On March 18, an email went out from the World Health Organization soliciting donations for its Covid-19 Solidarity Response Fund, to support WHO’s work tracking and treating the novel coronavirus. The sender address was “donate@who.int,” and who.int is the real domain name of the organization.  But the email is a scam. It was…

Complying with the Canadian Anti-Spam Law (CASL) is a tricky business. On July 1, 2014, Canada enacted the CASL to curb rampant electronic and SMS spamming. It established five types of consent a consumer must provide before receiving an advertisement: Personal relationship Express consent Implied consent for businesses Implied consent…

“You don’t want a huge list. You want an engaged list. The gold isn’t in the list anymore, it’s in the engagement.” – Scott Stratten Marketers are facing a lot of challenges when it comes to providing a great experience for their subscribers. However, email engagement is considered to be one…

Just when you thought it was safe to go back in the [email] water… Phishing gets serious. Of course, you should never let your guard down on phishing and spoofing, but there’s a bigger shark in the water now; one that impersonates important people within an organization. This new type…

Pete Buttigieg is leading at 63%. Andrew Yang came in second at 46%. And Elizabeth Warren looks like she’s in trouble with 0%. These aren’t poll numbers for the US 2020 Democratic presidential contest. Instead, they reflect which candidates were able to consistently land in Gmail’s primary inbox in a…

Connect with many of the brightest minds in Canada regarding email marketing for a series of thought-provoking topics… About this Event September 22, 2020 – 8:00am – 4:00pm Email marketing is changing as quickly as the technology that drives it. With the many factors impacting email marketing such as: deliverablity…

Feb 13, 2020 – 2:00PM EST Derek Lackey, CIPM and author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians will do a deep dive within each of the 5 types of consent and explain how to set up your record keeping processes to comply with CASL.  In…

June 30, 2020 – Toronto, Ontario. – 9:00 am – 5:00 pm Sort out email’s role in your marketing mix… Join our one day, hands-on workshop as we explore the benefits of CASL compliance… About this Event Join our full day, hands-on workshop as we explore the benefits of CASL…