Feb 13, 2020 – 2:00PM EST
Derek Lackey, CIPM and author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians will do a deep dive within each of the 5 types of consent and explain how to set up your record keeping processes to comply with CASL.
In this :45 minute presentation you will learn:
– which type of consent is best for your organization.
– how to use other forms of consent to round out your email strategy.
– what new processes actually look like, based on actual results from several clients across several industries.
– specific language to use for your consent checkbox.
– understanding what constitutes consent and what does not.