Email Marketing

The email industry largely represented a lawless Wild West for many years, with senders calling the shots. But an increase in both the availability and use of personal data combined with a rising number of data breaches have ushered in a new era of regulation driven by consumer privacy rights. Martech…

There are no shortcuts in email authentication and getting it wrong is remarkably easy, so you should always find an experienced consultant or expert to help you along the way. As Brand Indicators for Message Identification (BIMI) becomes more widespread with greater adoption by mailbox providers (MBPs), many marketers are…

With Black Friday fast approaching, so commences the panic to couple together some hastily produced CRM. While our American cousins take it in their stride, outside of the US we tend to forget Black Friday, then remember it, prepare for it, then get blacklisted on Cyber Monday, cause those in…

Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic Table of Email Optimization and Deliverability, which we’ve been exploring in recent weeks.  The most important element of all is the Email Address…

While your magazine likely has a lot of goals, I can guarantee ‘make more money’ is near the top of the list. Every company has a laundry list of tactics for driving revenue, but leveraging email is often overlooked. Email can actually be a fantastic revenue generator.  Here are nine…

Quick. Test your knowledge: who sent the first email marketing mass mailing in history? If you guessed Gary Thuerk, you’ve earned a seat at your agency’s next pub quiz. On May 1st 1978, this computer company marketing manager sent an unsolicited, promotional email to 400 customers. His ROI? Thuerk attributes…

Thursday November 28, 2019 | 1:00PM EST / 10:00AM PST The Candian Anti Spam Legislation (CASL) ushered in a whole new set of rules for electronic communications (Email and SMS text marketing) to Canadians, no matter which country you are emailing from. With fines up to $10 million, enforced by…

I HATE TO BREAK IT TO YOU, but email marketing is a crowded space. By 2021, it’s estimated there will be 333 billion emails sent globally each day. Think about that for a minute — 333 BILLION. Further complicating matters is that email marketers have a real chance of alienating…

Email marketing is a critical part of any content marketing plan. Social networks like Facebook and Instagram are great, but they will hammer you with their algorithm and make it a challenge just to have your content appear to your own acquired audience. But when it comes to email marketing,…

Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more…