MarTech

Marketing technology, or martech, has evolved rapidly in the past decade. The introduction of a massive volume of customer data has allowed companies to create more personalized advertising and communications with customers. Yet at the same time, the technology and regulation landscape is evolving more rapidly than ever before, requiring marketers…

Vibe Martech Fest, the oldest and biggest martech event in the Middle East, has announced a special virtual edition for South Africa on the 3rd and 4th August, 2021. Vibe Martech Fest has been the flag-bearer of the evolution of marketing in the Middle East driven by technology. Bringing the successful…

According to Instapage.com, “Automation is proven to boost sales productivity by 14.5% and reduce marketing overheads by 12.2%”. This is proof that sales automation has become increasingly relevant in today’s business world. In fact, it may surprise you to know that 58% of marketers resort to sales automation for up-selling!…

Jon Miller co-founded the marketing automation platform Marketo, and then went on to co-found Engagio, an account-based marketing platform. He is one of the most well-known ABM experts, helping define the category that has become a key technology for B2B marketers. He’s been called visionary, and that vision of ABM…

The MarTech Explosion:  It’s not a revelation that the world of technology is changing at a fast-paced rate. With recent developments such as holographic smart phones, artificial intelligence, and not just 3D printing but 3D printing with metal and…for some reason…pole-dancing robots, technology in every field is advancing at unprecedented rates. Marketing Technology (MarTech)…

When running programmatic campaigns, using audience data effectively is paramount to finding success. For advertisers, this comes down to building and managing a strategically successful funnel for audience targeting. In our previous blog post, we discussed using 3rd-party audiences to run awareness campaigns and build a retargeting pool. In this post,…

Taking place on March 10-11, 2020 in TorontoDX3 Canada 2020 features: Join DX3 2020, Canada’s biggest Retail, Marketing & Technology event featuring: MARKETING & INNOVATION SUMMIT: Discover how top marketers break through the noise, with marketing leaders who know what it takes to build successful brands and run campaigns that…

Hamilton Technology Centre (HTC) invites you to an exciting discussion on the 5G Revolution at our monthly Seminar Series, on Thursday, October 3, 2019, 12 noon, at the Hamilton Technology Centre (7 Innovation Drive, Dundas).   A distinguished panel of Industry Experts will help understand 5G. Beyond the hype, what is 5G? What should you expect? Will it help your…

For those that are not computer nerds, a VPN involves technology that adds a security layer to private and public networks, including broadband and internet hotspots. Translated to everyday lingo, a VPN is both secure and private for individuals and organizations to send and receive data over the internet. Think…

SNEAK PREVIEW We’re a tight-knit group of creative specialists who ideate, design, code, write, film, and edit every piece of award-winning advertising, communications, and brand collateral for the world’s greatest small-group adventure travel company. We work fast. We work hard. We serve a global brand that stubbornly refuses to stop…